Founders of theSkimm to Keynote The Social Shake-Up Show

Laura Snitkovskiy
Director of Marketing
The Social Shake-Up
[email protected]

theSkimm Co-Founders and Co-CEOs Carly Zakin & Danielle Weisberg will Keynote the 2019 Social Shake-Up Show

At the leading social media marketing conference, theSkimm co-founders will deliver an inspirational keynote about building community engagement

New York, NY – February 28, 2019 – The Social Shake-Up Show, which will take place May 6-8 in Atlanta and is the leading event for marketers who leverage social media to drive business goals, today announced the addition of keynoters Carly Zakin and Danielle Weisberg, co-founders & co-CEOs of theSkimm, a membership company dedicated to helping female millennials live smarter lives. Zakin and Weisberg will share with the 800+ marketers at Social Shake-Up their inspiring road to success, which ultimately allowed them to build theSkimm to more than 7 million daily subscribers and cultivate a highly engaged community.

“We are very excited to hear from a pair of visionaries on how they’ve broken through the noise and competition on social media to reach millions of people daily,” said Sophie Maerowitz, senior content manager of The Social Shake-Up. “Brands and marketers will walk away inspired and re-energized after hearing from Carly and Danielle.”

As news producers, Zakin and Weisberg launched theSkimm from their couch in 2012 and have built a brand that continues to be a trusted source to their more than 7 million daily subscribers. The duo have been featured on Forbes 30 Under 30 in Media, Vanity Fair’s The Next Establishment, Fortune’s 40 Under 40, and Adweek’s Young Influentials; TIME’s Most Influential People, Marie Claire’s New Guard and were named one of the most 100 Intriguing Entrepreneurs by the Goldman Sachs Builders and Innovators Summit.

Social media is constantly changing, and The Social Shake-Up Show will be the most trusted place to hear from the movers and shakers who are pushing the social media envelope with breakthrough thinking. At the show, attendees will hear from marketing and communications executives who understand the place of social in business and participate in provocative discussions about what’s next and how to prepare. The three-day program includes pre-conference workshops, interactive sessions, case studies, keynotes, panel discussions, fireside chats, clinics and more focused on Social Strategy, Integrated Comms, Customer Experience, Video, Monitoring, Data, Facebook, Snapchat, Instagram, Twitter, LinkedIn, Content Marketing, Mobile, Crisis Management, AI, Podcasting, Blogging, Social Good, Visual Storytelling, Paid Social, Organic Social, SEO, Online Communities, Customer Mapping, Talent Retention, Measurement and Social Commerce.

theSkimm is just one of 85 brands professionals will hear speak at this year’s Social Shake-Up Show in Atlanta. In addition to keynote speakers Ann Handley and Andrew Davis, attendees will also hear from Carter’s, NFL, Merck, The Advocate, U.S. Fish & Wildlife Service, The Weather Channel, The Ritz-Carlton Hotel, Atlanta Hawks, IBM, Oracle, Yelp, Capital One, American Cancer Society and New York University. Attendees will have the opportunity to rub shoulders with speakers and attendees during on- and off-site activities like yoga, History Pub Crawl, the Shake-Off Cooking Challenge, tours of the World of Coca-Cola and CNN as well as dine-around dinners and networking gatherings.

Attendees can take advantage of a discounted room block rate of $195 per night at the Marriott Marquis Atlanta where the Shake-Up Show will take place.

Register by midnight ET tonight, February 28 to save $800 on passes. Discounted rates for groups and nonprofits are available. For questions regarding the conference, contact director of marketing, Laura Snitkovskiy at [email protected]. To sponsor the event, contact sales director Katie Sullivan at [email protected].

Partners and sponsors include ARPR, AMA Atlanta, AMA D.C., Business Wire, Buztubr, ChooseATL, Falcon, MMRA, Pillsbury Winthrop Shaw Pittman, Proofpoint, Social Media Club – Atlanta, Social Media Research Association and Verizon.

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About The Social Shake-Up:

The Social Shake-Up Show is one of North America’s largest conferences for social media marketing professionals. It is produced by Access Intelligence, also publisher of PR News, Chief Marketer, Cynopsis, Folio, Admonsters, AdExchanger, Event Marketer and dozens of other leading brands for business professionals. The 2019 Show will take place May 6-8 in Atlanta and will bring together 1,000 marketers and brand communicators focused on better integrating social media into their business strategies. For more information, visit


At The Social Shake-Up