The agency that has demonstrated the most innovation for its clients in the digital marketing space

Awarded to the communicator who best uses, for marketing purposes, the latest and greatest digital technology has to offer

The marketing and/or communications team that best utilizes digital technologies in its work and/or for its clients

The strategist who has most effectively used search marketing in campaigns and is dialed into the various platforms’ algorithms

Bestowed on the agency that has demonstrated the most innovation for its clients in the world of social media

Honors the marketer who has most creatively and effectively led an organization’s social strategy (enter a colleague or yourself)

Awarded to the team that has demonstrated the most innovation for its organization and/or clients in the world of social media marketing

The best use of social media by an organization to increase accessibility across its social media platforms for both internal and external stakeholders

A social media campaign used to promote social-political causes

Honors the campaign that most creatively and effectively integrated AI in a social media campaign.

Awarded to the campaign that most effectively conveyed the essence of the product, service or company being promoted via social media. 

Most creatively and effectively used social media in a campaign created to benefit two or more brands.

Awarded to the social media campaign that most successfully promoted a social cause or the advancement of a company’s reputation as a corporate citizen

Awarded to the social media campaign that best leveraged a well-known celebrity (as in, known outside of social media) to successfully spread a message or create awareness

Spotlights a campaign that most effectively used social media to communicate to various stakeholders during a crisis.

Best example of using social media to support customer service efforts

The most creative and effective DEI campaign executed across social media

Honors the social media campaign used to improve communication among stakeholders and/or awareness of a company’s initiatives

Best use of social media to amplify an event or connect with event attendees 

Most creative and effective campaign or event that originates on social media and offers an immersive element. Metaverse experiences can be added to this category.

Most creative and effective social media campaign whose purpose was to drive donations for a specific cause

Awarded to the campaign that most creatively and effectively used “gamified”  incentives to drive stakeholder participation on social media

It takes special efforts to successfully reach an audience across the globe. This is your chance for a moment in the spotlight for your international campaign. 

Honors a standout campaign that included a series of efforts, tactics and strategies across multiple social platforms

This category recognizes a campaign that used creative social media tactics to promote the launch of a product, service or organization

Spotlights the campaign that most effectively and professionally utilized live video features across social

This award goes to a social media campaign that focused on a specific region and demonstrated special efforts to understand the nuances of the target audience. National campaigns not eligible.

Honors the social media campaign that used long-form (more than 2 minutes) video most effectively

Recognizing the social media campaign that best leveraged micro-influencers (500,000-1M followers) to successfully spread a message or create awareness

Honors the social media campaign that best leveraged micro-influencers (1M+ followers) to successfully spread a message or create awareness.

This category honors the social media campaign that best leveraged micro-influencers (5,000-100,000 followers) to successfully spread a message or create awareness

Awarded to the social media campaign that best leveraged micro-influencers (100,000-500,000 followers) to successfully spread a message or create awareness.

This category recognizes the social media campaign that best leveraged student athletes as influencers.

Most creative and effective campaign on a five-figure budget

Honors the campaign that makes the best use of a public service announcement on social media 

Honors a campaign that focused on an organization’s efforts to rebrand itself, a product or a service

Spotlights the best re-use of content to most effectively engage audiences on social media

Awarded to a campaign that most effectively uses SEO and SEM tactics for audience growth and engagement

Awarded to the social media campaign that bite-sized video pieces (less than 2 minutes each) most effectively

Awarded to the campaign that best used social media to listen to an audience and communicate with that audience

Most effective use of marketing and advertising dollars to amplify a campaign’s message with paid posts

The trophy will go to the campaign that most effectively utilized commerce-first content to drive sales on social media

This category recognizes the best use of content originally created/generated by consumers/customers

Most creative and effective video developed for paid placement on a social platform

Best multi-video campaign used on social media platforms

Awarded to the best use of social networks to create viral content and buzz

Best use of images or videos in a social media campaign to get the message across

This category is for any social platform presence not already mentioned above