Each year, the Social Media Marketing Awards have shined the industry’s brightest spotlight on the year’s best social media campaigns—and the marketers that create them. Enter some of your campaigns, enter all of your campaigns: 60 categories in all provide more than enough paths to a trophy.
Get your brand, agency and campaigns the attention they deserve by entering Social Shake-Up’s Social Media Marketing Awards.
The agency that has demonstrated the most innovation for its clients in the digital marketing space
Awarded to the communicator who best uses, for marketing purposes, the latest and greatest digital technology has to offer
The marketing and/or communications team that best utilizes digital technologies in its work and/or for its clients
The strategist who has most effectively used search marketing in campaigns and is dialed into the various platforms’ algorithms
Bestowed on the agency that has demonstrated the most innovation for its clients in the world of social media
Honors the marketer who has most creatively and effectively led an organization’s social strategy (enter a colleague or yourself)
Awarded to the team that has demonstrated the most innovation for its organization and/or clients in the world of social media marketing
The best use of social media by an organization to increase accessibility across its social media platforms for both internal and external stakeholders
A social media campaign used to promote social-political causes
Honors the campaign that most creatively and effectively integrated AI in a social media campaign.
Awarded to the campaign that most effectively conveyed the essence of the product, service or company being promoted via social media.
Most creatively and effectively used social media in a campaign created to benefit two or more brands.
Awarded to the social media campaign that most successfully promoted a social cause or the advancement of a company’s reputation as a corporate citizen
Awarded to the social media campaign that best leveraged a well-known celebrity (as in, known outside of social media) to successfully spread a message or create awareness
Spotlights a campaign that most effectively used social media to communicate to various stakeholders during a crisis.
Best example of using social media to support customer service efforts
The most creative and effective DEI campaign executed across social media
Honors the social media campaign used to improve communication among stakeholders and/or awareness of a company’s initiatives
Best use of social media to amplify an event or connect with event attendees
Most creative and effective campaign or event that originates on social media and offers an immersive element. Metaverse experiences can be added to this category.
Most creative and effective social media campaign whose purpose was to drive donations for a specific cause
Awarded to the campaign that most creatively and effectively used “gamified” incentives to drive stakeholder participation on social media
It takes special efforts to successfully reach an audience across the globe. This is your chance for a moment in the spotlight for your international campaign.
Honors a standout campaign that included a series of efforts, tactics and strategies across multiple social platforms
This category recognizes a campaign that used creative social media tactics to promote the launch of a product, service or organization
Spotlights the campaign that most effectively and professionally utilized live video features across social
This award goes to a social media campaign that focused on a specific region and demonstrated special efforts to understand the nuances of the target audience. National campaigns not eligible.
Honors the social media campaign that used long-form (more than 2 minutes) video most effectively
Recognizing the social media campaign that best leveraged micro-influencers (500,000-1M followers) to successfully spread a message or create awareness
Honors the social media campaign that best leveraged micro-influencers (1M+ followers) to successfully spread a message or create awareness.
This category honors the social media campaign that best leveraged micro-influencers (5,000-100,000 followers) to successfully spread a message or create awareness
Awarded to the social media campaign that best leveraged micro-influencers (100,000-500,000 followers) to successfully spread a message or create awareness.
This category recognizes the social media campaign that best leveraged student athletes as influencers.
Most creative and effective campaign on a five-figure budget
Honors the campaign that makes the best use of a public service announcement on social media
Honors a campaign that focused on an organization’s efforts to rebrand itself, a product or a service
Spotlights the best re-use of content to most effectively engage audiences on social media
Awarded to a campaign that most effectively uses SEO and SEM tactics for audience growth and engagement
Awarded to the social media campaign that bite-sized video pieces (less than 2 minutes each) most effectively
Awarded to the campaign that best used social media to listen to an audience and communicate with that audience
Most effective use of marketing and advertising dollars to amplify a campaign’s message with paid posts
The trophy will go to the campaign that most effectively utilized commerce-first content to drive sales on social media
This category recognizes the best use of content originally created/generated by consumers/customers
Most creative and effective video developed for paid placement on a social platform
Best multi-video campaign used on social media platforms
Awarded to the best use of social networks to create viral content and buzz
Best use of images or videos in a social media campaign to get the message across
This group of categories recognizes a brand’s use of, activation, and presence on a specific social platform. Judges will consider efforts to grow follower counts and engage an audience on the platform.
Note: This is not where you would enter a Facebook campaign. But it is where you would enter how you’ve been using Facebook across, during and between campaigns.
Top honors will be awarded for excellence on the following platforms:
This category is for any social platform presence not already mentioned above
EARLY DEADLINE
March 24, 2023
FINAL DEADLINE
March 31, 2023
EXTENDED DEADLINE
April 28, 2023
All entries must be submitted by April 28, 2023. Finalists will be notified in May 2023.
Who’s Eligible?
The Social Media Marketing Awards are open to all agencies, corporations, nonprofits/associations, and government organizations. National and international entries are accepted. To be eligible, the campaigns or initiatives you are highlighting must have taken place (either in part or in full) one year from the entry deadline date.
Entry Fees
The price of each primary entry is $450. If you are submitting a secondary entry of the same campaign into any additional categories, the price will be $275 per additional category. A late fee of $199 will be applied to entries submitted after March 24. Payment in full must accompany the entry. Entry fees are not refundable.
All campaigns entered will be required to submit a synopsis describing campaign content including all of the following areas:*
What was the goal of the campaign?
What metrics set the stage for the work your campaign sought out to do?
What was the thinking and the strategic approach behind your work?
What actions did your campaign take or how was your campaign implemented?
How was success measured for this campaign? What metrics show that this campaign performed well and met its goals?
Supporting Materials can include anything that best represents the success of your work. Examples include:
*NOTE: Each section of the application has a 300 word limit
Nominees for individual and team awards will be required to submit the following:*
Outline the reason why this person or team should be named a finalist.
Please provide full details of the person or team’s role in the organization and how they implement social media into their daily work.
How has this person or team impacted their organization’s social media efforts? What metrics show their impact? How have they stood out on social media and better engaged audiences?
Supporting Materials can include anything that best represents the success of your work. Examples include:
*NOTE: Each section of the application has a 300 word limit
For questions regarding the entry process, contact:
Megan Sigg
Social Shake-Up
[email protected]
If you are interested in sponsorship opportunities, please contact:
Anna Lawler
Social Shake-Up
[email protected]