Real-Time Brand Reputation Management on Social Media

Social media is a battleground where reputations can be made or ruined in the blink of an eye. Is your brand prepared to react just as quickly?

Join the Social Shake-Up and webinar partner Proofpoint on June 6, when our panel of brand reputation and crisis management pros will answer all your questions and teach you how to closely manage your brand’s online reputation, prepare digital assets ready to deploy at a moment’s notice and deftly tailor your response across all social platforms.

We’ve all heard it said before: It’s not a question of if your brand will experience a crisis, but when. As online conversations about your organization occur around the clock, your ability to monitor and protect your brand’s reputation—and respond in real time—can make all the difference.

You'll Learn To:

• Employ social media listening tactics that warn you of potential crises
• Create social posts, emergency websites and other digital assets in anticipation of a crisis
• Activate the latest tools, apps and services that have become essential to measuring and managing a crisis
• Build a social media command structure that keeps messaging precise and consistent
• Protect against unwanted abuse from social media accounts during a crisis
• Measure social and traditional media channels to track the effectiveness of your work
• Employ preventative measures to secure your social media accounts from takeovers

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