September 16-18, 2020
Westin Boston Waterfront

Social Shake-Up Webinar

How Marketers Can Leverage Instagram’s Latest Features

Thursday, November 15, 2018
1:30–3:00 pm ET
$299 Per Site Location

Register

SEO

Is your Instagram account making the most of the platform’s ever-expanding feature list? Whether you’re a team of one, on a small team or part of a large department, it’s easier than ever to build, excite and engage with your audience on Instagram.

It’s easy to miss some or all of the updates as they fly out of Instagram HQ. But don’t worry, The Social Shake-Up assembled a roster of experts with hands-on experience building and maintaining valuable Instagram campaigns to bring you the latest tips for succeeding on Instagram.

Join The Social Shake-Up on Nov. 15 as the practitioners on the cutting edge of Instagram tactics share in-depth case studies and actionable tips from their work creating master-class campaigns.

Over the course of this 90-minute online event, Dropbox’s head of social media Susan Chang will share how her team leveraged Instagram influencers at a recent activation in a target market. NASA’s Brittany Brown will offer up tips on how to maintain a spirit of experimentation with Instagram, as NASA did with its vertical video-devoted working group. WeWork’s director of social media strategy and operations Rhiannon Sawyer will share tactics for repurposing evergreen content while being an early adopter of Instagram’s latest features. And Manu Muraro, founder of Instagram training consultancy Your Social Team, will share how to go beyond posts and Stories by using other Instagram features like Highlights, Instagram Live and IGTV to grow your audience.

You'll learn how to:

  • Use Highlights, Instagram Live and IGTV to grow your audience
  • Integrate all of Instagram’s video features—from Stories to IGTV—into well-rounded campaigns
  • Repurpose and reuse successful organic content for targeted Instagram Ads
  • Master the art of the Instagram Story by using engagement features like the emoji scale, GIFs, stickers and adding your fans’ Stories to your own
  • Leverage your content with expanded calls to action
  • Harness the power of influencers to drive interest in business goals and rally audiences around relevant hashtags
  • Make the most of Highlights to feature priority campaigns
  • Repurpose evergreen content and revisit popular Stories themes
  • Benchmark and measure success on Instagram and Instagram Stories

Speakers

  • Brittany Brown

    Digital Engagement Strategist
    NASA

  • Susan Chang

    Head of Social Media
    Dropbox

  • Sophie Maerowitz (Moderator)

    Senior Content Manager
    The Social Shake-Up

  • Manu Muraro

    Founder
    Your Social Team

  • Rhiannon Sawyer

    Director, Social Media Strategy and Operations
    WeWork

Who Should Attend?

If you spend at least a quarter of your time in any of these areas, you should attend this webcast:

  • Digital PR and Social Media
  • Community Relations
  • Content Creation
  • Communications
  • Video
  • Marketing Communications
  • Business Development
  • Public Affairs/Issues Management
  • Media Relations
  • SEO
  • Research and Analytics
  • Public Relations

Questions & Fees

Registration Fee: $299 per site.

For questions regarding this webinar, contact Client Services at clientservices@accessintel.com or Carol Brault at cbrault@accessintel.com.

If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-866-709-8255 or click here.

Register

Registration includes access to the recorded webcast and speaker materials for one full year.

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