May 6-8, 2019
Marriott Marquis Atlanta

Social Shake-Up Webinar

How to Prove Social Media ROI to the C-Suite

Thursday, October 25, 2018
1:30–3:00 pm ET
$299 Per Site Location

REGISTER

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Are attempts to prove the ROI of your social strategy to the C-suite failing to get their attention? Are you looking for a more data-driven approach? Join us on October 25th for an information-packed Social Shake-Up Webinar with social media experts to discover how to parse mountains of social media analytics to find the insights that matter to your brand. This 90-minute training session will provide you with the strategies, tactics and tools that will help you strengthen your social media strategy and deliver results that accelerate your efforts.

As platforms evolve and more data becomes available, it can be difficult to quantify your successes. This webinar will show you how to break through the clutter, find the metrics that you need and leverage them to optimize your efforts. Join the Social Shake-Up on October 25 to hear social media experts explain how to find the metrics that lead to actionable insights and make your social marketing more effective.

Plus, this is an interactive session, so bring your questions and don’t be shy. This is a unique opportunity to address your social media challenges.

What our experts will share with you:

  • The specific metrics that matter on Facebook, Twitter, Instagram Snapchat and LinkedIn
  • What reach and sentiment really mean, and how to effectively measure them
  • How to measure the impact of influencers and other stakeholders
  • Understanding engagement rates, and what your role as a social media marketer should be to increase engagement
  • From YouTube to Facebook Live, learn how to measure your video initiatives
  • Discover what types of content generate high engagement 
  • How to avoid outdated metrics like “impressions” and instead focus on how you’re really connecting with your customers
  • Which metrics will prove the ROI of your social media tactics to the C-Suite, and how to present them in a clear and concise way
  • How to use native and third-party analytic tools to paint a clear picture of what’s really happening on your social channels
  • Why followers don’t necessarily equal customers, and how to determine who your invested audiences are
  • What an effective Social Media Dashboard looks like

Speakers

  • Todd Grossman

    CEO Americas
    Talkwalker
  • Melina Baxter

    Creative Director, Content Strategy
    Ebay
  • Gadi Ben-Yehuda

    Social Media Director
    AAAS
  • Hayley Jennings

    Editor
    PR News

Who Should Attend?

If you spend at least a quarter of your time in any of these areas, you should attend this webcast:

  • Digital PR and Social Media
  • Community Relations
  • Content Creation
  • Communications
  • Video
  • Marketing Communications
  • Business Development
  • Public Affairs/Issues Management
  • Media Relations
  • SEO
  • Research and Analytics
  • Public Relations

Questions & Fees

Registration Fee: $299 per site.

For questions regarding this webinar, contact Client Services at clientservices@accessintel.com or Carol Brault at cbrault@accessintel.com.

If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-866-709-8255 or click here.

REGISTER

Registration includes access to the recorded webcast and speaker materials for one full year.