May 6-8, 2019
Marriott Marquis Atlanta

Social Shake-Up Webinar

Leveraging Social Media for Your Product Launch Success

From Instagram to Facebook to SEO: Everything You need to Know to Get Your Brand Noticed

Thursday, December 13, 2018
1:30–3:00 pm ET
$299 Per Site Location

Register

New Product

Building buzz around a product launch is essential to a successful campaign. With the litany of tools available to communicators working to get the word out, the most powerful option with the lowest barrier to entry: social media.

By joining The Social Shake-Up on Dec. 13, anyone launching, re-launching, or re-positioning a product or service will learn to tap into the ubiquity of social media to harness this unparalleled avenue for building excitement around a product launch. We’ll review various digital platforms as well as SEO tricks you can leverage to ensure you are set for success.

During this 90-minute webinar, American Cancer Society’s Tina Starkey will share how her team conducted a brand re-launch across social networks, shifting the way it asked for donations. Sarah Hines, PR and communications director at UPPAbaby, a stroller and car seat brand, will share how she sustained momentum on social media throughout a recent product release. Stephen Hunton, vice president and social discipline leader at IBM, will discuss how the company creates excitement and engagement across its digital properties during product release cycles. And Sahana Jayaraman will give you tips on building a product user-base using social.

You’ll learn how to:

  • Build a cohesive digital identity for the product that translates across social networks
  • Measure every phase of your social media efforts to learn what’s working and what isn’t
  • Research your intended audience to discover where they are and what they engage with, and ultimately reach a wider audience in the process
  • Develop a network of influencers to review and promote the product – keeping FTC guidelines in mind
  • Manage your content to maximize SEO and get to the top of the search page, including programmatic initiatives
  • Create multimedia content that showcases the product and generates excitement
  • Deploy hashtags, teasers, and contests to build and manage hype over time
  • Extend momentum post-launch for continued success
  • Ensure social media execution and planning is integrated across the organization, both internally and in marketing efforts

Speakers

  • Sarah Hines

    PR & Communications Director
    UPPAbaby
  • Stephen Hunton

    Vice President, Social Discipline Leader
    IBM
  • Sahana Jayaraman

    EVP, Global Head of Brand Strategy & Marketing Services
    Hotwire
  • Tina Starkey

    National Director, Social Media
    American Cancer Society
  • Sophie Maerowitz (Moderator)

    Senior Content Manager
    The Social Shake-Up

Who Should Attend?

If you spend at least a quarter of your time in any of these areas, you should attend this webcast:

  • Digital PR and Social Media
  • Community Relations
  • Content Creation
  • Communications
  • Video
  • Marketing Communications
  • Business Development
  • Public Affairs/Issues Management
  • Media Relations
  • SEO
  • Research and Analytics
  • Public Relations

Questions & Fees

Registration Fee: $299 per site.

For questions regarding this webinar, contact Client Services at clientservices@accessintel.com or Carol Brault at cbrault@accessintel.com.

If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-866-709-8255 or click here.

Register

Registration includes access to the recorded webcast and speaker materials for one full year.