Live Video: Storytelling Strategies on Facebook and Instagram

In case you haven’t heard already, people are watching live streams at an alarming rate. According to data from an eMarketer study, 63% of 18-34-year-olds are tuning into live streams on social media, along with 36% of total internet users doing the same in 2017.

Live video is also outgrowing other forms of video content online. Users spend more than triple the amount of time watching live video on Facebook compared to non-live video.

Join the Social Shake-Up on July 11 to hear how brands are telling engaging stories and creating memorable events with live streaming. Defense contractor Raytheon has been a live streaming pioneer, and Nicole Lightbourne will share with you how she and her team get internal buy-in for live video and the important role it plays in recruitment. Marissa Pick of the CFA Institute, a global association of investment professionals, will talk about how her organization is using both Facebook and Instagram for live video and will share insights into developing a paid social media strategy to amplify your videos and live streams. And Kelly Bennett of Miami University will dive into setting KPIs and using analytics to improve your live video strategy.  

You'll Learn How To:

• Set up posts and notifications to promote your stream before it goes live
• Leverage your existing Facebook followers to find success with Facebook Live
• Use what you already have—and can find inexpensively—to create high-quality streams
• Develop a paid social media strategy to amplify your videos and live streams
• Develop custom audiences and hit targets across platforms
• Set KPIs and use analytics to improve your live video strategy
• Set internal guidelines for justifying the use of live video with the C-suite
• Share learnings internally from a technical as well as a content standpoint
• Use live streaming to bolster employee recruitment and partner with HR to identify audiences
• Leverage replays of live stream videos