Multiplier Effect: The Rewards—and Risks—of Employee Advocacy Programs - The Social Shake-Up Show

Social Shake-Up Webinar

Multiplier Effect: The Rewards—and Risks—of Employee Advocacy Programs

Tuesday, April 10 | 1:30 – 3 p.m. ET


Multiplier Effect


Whether you’re just starting an employee advocacy program or want to take a current one to the next level, join the Social Shake-Up April 10, when our expert trainers will answer all of your questions and show real-world strategies and tactics on deploying an army of brand ambassadors. 

When talking about brand advocates, some organizations overlook their most important resource: employees. Your employees can be your best and most authentic ambassadors, helping to spread awareness and build excitement around your brand on platforms like Facebook, Snapchat, Twitter, Instagram and LinkedIn.

But employee activation programs require so much more than just using the right hashtags or supplying log-in info for an account takeover: You need to set clear objectives, craft smart guidelines, align the right resources and build a corporate culture that rallies your staff around the brand’s mission and impact.

You’ll learn to:

  • Create and educate staff on social media guidelines
  • Identify the best candidates in your workforce for account takeovers
  • Track the right metrics to measure effectiveness and adjust on the fly
  • Design and deploy employee social assets worth sharing
  • Make your social media guidelines an empowering rather than limiting document
  • Get employee and executive buy-in
  • Align employee social activity to business outcomes

You Should Attend If...

You spend at least a quarter of your time in any of these areas:

  • Public Relations
  • Digital PR and Social Media
  • Community Relations
  • Content Creation
  • Communications
  • Video
  • Marketing Communications
  • Business Development
  • Public Affairs/Issues Management
  • Media Relations
  • SEO
  • Research and Analytics

You’re interested in getting answers to the following questions:

What should my social media guidelines include?

How can I best balance consistent messaging with authenticity?

How should I measure and tie the success of my program with business outcomes?

How can I activate my workforce to help make my brand shine on social media?

Questions and Fees

Registration Fee: $299 per site

For questions regarding this webinar, contact Jessica Placencia at; 301-354-1641.

If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-866-709-8255 or click here.


Registration includes access to the recorded webcast and speaker materials for one full year.