Multiplier Effect: The Rewards—and Risks—of Employee Advocacy Programs

Whether you’re just starting an employee advocacy program or want to take a current one to the next level, join the Social Shake-Up April 10, when our expert trainers will answer all of your questions and show real-world strategies and tactics on deploying an army of brand ambassadors. 

When talking about brand advocates, some organizations overlook their most important resource: employees. Your employees can be your best and most authentic ambassadors, helping to spread awareness and build excitement around your brand on platforms like Facebook, Snapchat, Twitter, Instagram and LinkedIn.

But employee activation programs require so much more than just using the right hashtags or supplying log-in info for an account takeover: You need to set clear objectives, craft smart guidelines, align the right resources and build a corporate culture that rallies your staff around the brand’s mission and impact.

You’ll learn to:

• Create and educate staff on social media guidelines
• Identify the best candidates in your workforce for account takeovers
• Track the right metrics to measure effectiveness and adjust on the fly
• Design and deploy employee social assets worth sharing
• Make your social media guidelines an empowering rather than limiting document
• Get employee and executive buy-in
• Align employee social activity to business outcomes