May 12-14, 2020
Marriott Marquis Atlanta

Social Shake-Up Webinar

Social Media for B2B Brands

Thursday, September 26, 2019
1:30 – 3:00pm ET
$299 per site location


B2B marketing on social media poses several unique challenges. Unlike consumer-facing companies, B2Bs often have brand awareness hurdles, and their niche service areas don’t always hold mass appeal for social media audiences. Similarly, it can be challenging to boil down complex technical services into bite-sized chunks for the layman scrolling through a social feed. On top of these issues, many B2B brands lack creative freedoms that other “sexier” brands have, and can be subject to stricter regulations (especially in the finance and healthcare sectors).

On September 26, join The Social Shake-Up and a group of B2B communicators and marketers, who will share how they successfully launched B2B social media campaigns that tied back to overall business objectives.

You will learn:

  • How to develop your B2B’s social media audience
  • How to use LinkedIn to get leads and access to decisionmakers
  • Which metrics you should prioritize, and which to ignore
  • Targeting strategies for reaching your ideal social media audience
  • The value of your B2B brand on consumer-facing platforms like Facebook and Instagram
  • Tactics for proving social media ROI at a B2B
  • Whether to use personalized messaging services (e.g. LinkedIn Premium, Facebook Messenger, Whatsapp)
  • Strategies for collaborating with sales teams on social media marketing goals
  • What new government regulations mean for B2B marketers


  • Blair Broussard

    Blair Broussard

    Chief Operations & People Officer
  • Christina D. Warner

    Christina D. Warner

    Associate Marketing Manager
    Walgreens Boots Alliance
  • Dan Zucker

    Dan Zucker

    Director of Paid and Social Media
    Bentley Systems
  • Sophie Maerowitz (Moderator)

    Sophie Maerowitz (Moderator)

    Senior Content Manager
    The Social Shake-Up

Who Should Attend?

If you spend at least a quarter of your time in any of these areas, you should attend this webcast:

  • Digital PR and Social Media
  • Community Relations
  • Content Creation
  • Communications
  • Video
  • Marketing Communications
  • Business Development
  • Public Affairs/Issues Management
  • Media Relations
  • SEO
  • Research and Analytics
  • Public Relations

By Attending This Webinar, You Will:

  • Hone in on the best platforms
  • Leverage only the most useful metrics
  • Develop your target audience on social


Registration Fee: $299 per site.

For questions regarding this webinar, contact Client Services at or Carol Brault at

If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-866-709-8255 or click here.


Registration includes access to the recorded webcast and speaker materials for one full year.