May 12-14, 2020
Marriott Marquis Atlanta

Social Shake-Up Webinar

Success on Social for B2B Brands

Thursday, September 26, 2019
1:30 – 3:00pm ET
$299 per site location

Register

Social Media

B2B marketing on social media poses several unique challenges. Unlike consumer-facing companies, B2Bs often have brand awareness hurdles, and their niche service areas don’t always hold mass appeal for social media audiences.

Similarly, it can be challenging to boil down complex technical services into bite-sized chunks for the layman scrolling through a social feed. On top of these issues, many B2B brands lack creative freedoms that other “sexier” brands have, and can be subject to stricter regulations.

On September 26, join The Social Shake-Up and a group of B2B communicators and marketers who will share how they launch and manage B2B social media campaigns that tie to business objectives across LinkedIn, Twitter, Facebook and Instagram.

Join us on Sept 26 so you can improve the results of your B2B’s social marketing initiatives.

You will learn how to:

  • Grow your B2B’s social media audience and improve your overall reach

  • Communicate effectively on each channel, so your posts gain traction and appeal
  • 
Leverage paid efforts on LinkedIn to get leads and access to decisionmakers

  • Organically use Facebook to communicate with your niche audience
  • Assess the potential of Instagram for your brand
  • 
Prioritize the most relevant metrics

  • Build effective dashboards and data to prove ROI

  • Collaborate with sales teams for lead gen programs from social media channels

  • Manage government regulations for social media
  • Integrate B2B email marketing with your overall social strategy

Speakers

  • Blair Broussard

    Chief Operations & People Officer
    ARPR
  • Nicole Shevlin

    Social Brand Strategist
    IBM
  • Christina D. Warner

    Associate Marketing Manager
    Walgreens Boots Alliance
  • Dan Zucker

    Director of Paid and Social Media
    Bentley Systems
  • Sophie Maerowitz (Moderator)

    Senior Content Manager
    The Social Shake-Up

Who Should Attend?

If you spend at least a quarter of your time in any of these areas, you should attend this webcast:

  • Digital PR and Social Media
  • Community Relations
  • Content Creation
  • Communications
  • Video
  • Marketing Communications
  • Business Development
  • Public Affairs/Issues Management
  • Media Relations
  • SEO
  • Research and Analytics
  • Public Relations

By Attending This Webinar, You Will:

  • Leverage only the best platforms for your business
  • Hone in on the most useful metrics
  • Develop & grow your target audience on social
  • Execute new social strategies that will improve results

Questions

Registration Fee: $299 per site.

For questions regarding this webinar, contact Client Services at clientservices@accessintel.com or Carol Brault at cbrault@accessintel.com.

If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-866-709-8255 or click here.

Register

Registration includes access to the recorded webcast and speaker materials for one full year.