Agenda - The Social Shake-Up Show

AGENDA

Session topics include

  • Platforms to Watch
  • Social Media Engagement
  • Creating Authentic Content
  • The Influencer Strategy
  • Skyrocket your Growth
  • Platform Tune-Ups
  • Branded Content

Social Shake-Up’s Spring Tune-Up is designed to showcase the latest and greatest social media features directly from the platform who created them—Twitter, Reddit, Clubhouse, Recess, TikTok, Dropbox, LinkedIn & Pinterest—and share how power users like MTV, EvolveMKD, University of California, and Axis Agency are activating them to engage audiences.

Full Agenda Here

WEDNESDAY, APRIL 21, 2021

  1. 10:00 am - 10:05 am

    Welcome

    • Erika Bradbury

      Erika Bradbury

      Content Director
      The Social Shake-Up
  2. 10:05 am - 10:40 am

    What’s Hot, What’s Not: Platforms to Watch

    Join our expert panelists as they discuss the latest platforms to be on the lookout for in the year ahead, some best practices and tips for how to utilize them for your business and how to determine when to skip jumping on the bandwagon.

    • Jared Carneson

      Jared Carneson

      Senior Partner, Social and Innovation
      FleishmanHillard
    • Sallie Poggi

      Sallie Poggi

      Director of Social Media
      University of California Davis
    • Tiffany Rivers

      Tiffany Rivers

      Director of Social Media
      Media Cause
    • Andrew Courtien

      Andrew Courtien

      Director of Brand Marketing
      Recess
    • Erika Bradbury

      Erika Bradbury

      Moderator
      Content Director
      The Social Shake-Up
  3. 10:45 am - 11:10 am

    Don't Make Ads. Make TikToks: Creating Authentic and Engaging Content for Brands

    Creativity rests at the core of the TikTok experience. By tapping into that experience, brands have the unique opportunity to engage in a two-way conversation with a new audience. In this session, attendees will learn about some of the top trends taking place on TikTok and how brands can successfully join in. Amanda Simpson, Creative Strategist, TikTok, will share insights to educate marketers on how their brands can connect with their desired audiences and build authentic communities on the platform.

    • Amanda Simpson

      Amanda Simpson

      Creative Strategist
      TikTok
  4. 11:10 am - 11:40 am

    Break

  5. 11:45 am - 12:15 pm

    Making (Audio) Waves: Dropping in on Clubhouse

    In less than one year, 6 million users have joined Clubhouse and other platforms are looking at potential competitors to the app. Join us in a chat about the latest platform to make (audio) waves and some potential use cases for brand marketers.

    • Cara Meiselman

      Cara Meiselman

      Director, Strategic Content Marketing & Performance
      Slice
    • Jim Nickerson

      Jim Nickerson

      Lead Instructor, Digital Marketing
      General Assembly
    • Tim Clarke

      Tim Clarke

      Senior Director, Product Marketing – Sales Cloud
      Salesforce
  6. 12:20 pm - 12:50 pm

    Pros and Cons: The Influencer Strategy

    From mega- and macro-influencers to micro- and nano-influencers, brands have a number of things to consider when working with these stars. Our panelists explain when it makes sense to engage with influencers (and when it doesn’t!) and how to determine the best route to take on each platform.

    • Adriana Lopez

      Adriana Lopez

      Vice President
      Axis Agency
    • Jesse May

      Jesse May

      Manager, Influencer & Entertainment Marketing
      NFL
    • Maggie Holmes

      Maggie Holmes

      Senior Vice President of Digital
      EvolveMKD
    • Sophie Maerowitz

      Sophie Maerowitz

      Moderator
      Senior Content Manager
      The Social Shake-Up
  7. 12:55 pm - 1:15 pm

    Using Instagram Reels to Connect

    Instagram has rolled out a number of new features in the past few months that, to some,  it feels like a fresh new app that has changed how content creators and brands are connecting with their audiences. Learn some best practices on using Reels, IGTV and stories. 

    • Sheila Faalasli

      Sheila Faalasli

      Senior Manager of Digital Communications
      National Parks Conservation Association
  8. 1:15 pm - 1:45 pm

    Lunch Break

  9. 1:50 pm - 2:10 pm

    Twitter + OREO: #ProudParent Success Story

    Twitter is how brands and consumers connect with culture and what's happening around the world. In this fireside chat, join Courtney Pappas and Olympia Portale to explore how Oreo connected with the LGBTQ+ audience and their allies to generate massive engagement and conversation around National Coming Out Day.

    • Courtney Pappas

      Courtney Pappas

      Lead Client Partner US + Global
      Twitter
    • Olympia Portale

      Olympia Portale

      Senior Brand Manager
      Oreo
  10. 2:15 pm - 2:35 pm

    Stop Interrupting; Start Inspiring: Build a Winning Strategy on Pinterest

    In our COVID era of surging digital purchases, one-tap checkout and same-day delivery, it’s easy to forget that purchase decisions happen well before last click. Every month, 459 million people turn to Pinterest to get inspired by brands, not interrupted by them. In this session, brands and marketers will learn about Pinterest as the destination for inspiration and visual discovery, along with the benefits of its ad products and case studies from advertisers that have built innovative campaigns. 

    • Aimee Rancer

      Aimee Rancer

      Creative Strategist
      Pinterest
  11. 2:40 pm - 3:00 pm

    Skyrocket your Growth on LinkedIn

    Get an insider’s look at how to use new page features. The ecosystem of free tools a brand can use on LinkedIn grows by the month. Sit down with a member of the product marketing team to understand the latest offerings that will help you build and grow your business through an authentic, community-based social strategy, leveraging your employees, customers and brand fans in one trusted and professional space.

    • Kylee Lessard

      Kylee Lessard

      Product Marketing Manager
      LinkedIn
  12. 3:00 pm - 3:30 pm

    Break

  13. 3:35 pm - 3:55 pm

    (Re)Discovering Snapchat

    Over 90 percent of the U.S. Gen Z population watched publisher content on Snapchat in Q4 2020. Learn how MTV has revamped the kind of content it covers on Snapchat Discover to appeal to a younger audience.

    • Matt Gehring

      Matt Gehring

      Writer/Producer
      MTV
  14. 4:00 pm - 4:20 pm

    Ask Me Anything: The Power and Value of Digital Q&A

    Core to Reddit’s online communities for over a decade, “Ask Me Anything” (AMA) sessions have firmly established themselves as digital icons, appearing and influencing far beyond the corners of the Reddit platform. A fan favorite of everyone from Bill Gates to Borat, AMA sessions provide a peek behind the curtain and candid, real-time access to those who inspire, intrigue and excite. For brands, they have become a tried-and-tested way to deeply connect with online audiences, providing two-way engagement and genuine value in a trusted, relevant space. In this session, join Reddit’s Rachel Weber Callaway for a look behind the scenes at what makes AMA sessions so popular, the inherent value for brands and the tricks of the trade to ensure success.

    • Rachel Weber Callaway

      Rachel Weber Callaway

      Manager Creative Strategy
      Reddit
  15. 4:25 pm - 4:50 pm

    Around the Clock

    The last 12 months have been extremely tumultuous, and at times it felt a new crisis was overtaking the headlines every week. Social media managers have been at the forefront monitoring and synthesizing this news, separating facts from noise in real-time, and making highly visible recommendations for brands on how they should respond to a world that seemed to be falling apart around them. In this candid conversation, Susan Chang makes an empathic case for social media managers who have been working around the clock under high-pressure.  

    • Susan Chang

      Susan Chang

      Head of Social Media
      Dropbox
    • Nicole Schuman

      Nicole Schuman

      Moderator
      Senior Editor
      The Social Shake-Up