May 6-8, 2019
Marriott Marquis Atlanta

Social Shake-Up Webinar

How Brands Can Use Podcasting to Attract and Convert Listeners

Wednesday, Feb. 7, 2018 | 1:30 – 3:00 pm ET
$299 Per Site Location

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Podcast

Last year, about 112 million Americans—or more than one-third of the entire nation—tuned in to a podcast, up 11 percent from 2016. What’s more, 85 percent of the people who download a podcast will listen to all or most of it, according to a survey from Edison Research.

With numbers like those—not to mention the subscription-based nature of the medium—there are few better methods for closing the distance between brand and customer. 

Join Social Shake-Up on Wednesday, Feb. 7 to get an inside look at how to launch and promote a podcast for your organization. You’ll hear from brand communicators as well as the production and creative folks behind some of the most successful brand podcasts out there today. We’ll cover everything from hardware and content creation to editing and incentivizing subscribers to take action.

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You’ll learn to:

  • Find the stories that are right for your brand and will engage your target audience
  • Record, edit and promote your podcast
  • Use podcasts as an informative and engaging branding tool
  • Decide when it’s right for your organization to sponsor a podcast or host its own
  • Push content to subscribers on platforms like iTunes, SoundCloud, Stitcher and others
  • Repurpose soundbites for use on social media
  • Target podcast listeners with special offers and giveaways

Speakers

  • Marcy Cohen

    Vice President, Digital Communications
    Mastercard
  • Janis Greenspan

    Brand Strategy Director
    Mozilla
  • Chad Mitchell

    Senior Director, Digital Communications
    Walmart
  • Samantha Wood

    Assistant Content Manager
    The Social Shake-Up

Who Should Attend?

If you spend at least a quarter of your time in any of these areas, you should attend this webcast:

  • Public Relations
  • Digital PR and Social Media
  • Community Relations
  • Content Creation
  • Communications
  • Video
  • Marketing Communications
  • Business Development
  • Public Affairs/Issues Management
  • Media Relations
  • SEO
  • Research and Analytics

Questions and Fees

Registration Fee: $299 per site

For questions regarding this webinar, contact Jessica Placencia at jessica@accessintel.com; 301-354-1641.

If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-866-709-8255 or click here.

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Registration includes access to the recorded webcast and speaker materials for one full year.