May 12-14, 2020
Marriott Marquis Atlanta

Social Shake-Up Webinar

How to Stay Ahead of A Crisis—And What to Do if You Can’t

Tuesday, April 9, 2019
2:00 – 2:45pm ET

Register

On April 9 The Social Shake-Up is hosting a free webinar you can’t miss. Here’s why…

Imagine you’re a luxury brand releasing a product to a rapt and loyal audience. But instead of receiving rave reviews, your product incites controversy—and social chatter swells around that negative impression. Suddenly, the brand is making headlines that threaten its reputation and could alienate customers.

How can you implement safeguards and procedures that alert you quickly to potential issues that if left unattended can explode into a full-blown crisis? With speed being so important, how do you make certain you have a strategy and team members ready to deal with such situations before they become a crisis?

Join The Social Shake-Up on April 9 for this free webinar to hear from panelists who will teach you how to assess risk and stay ahead of crisis situations to protect your brand’s image and reputation.

What You’ll Learn:

  • How to stay ahead of brand crises and assess the levels of risk your brand faces on social media
  • Three steps you can take right away to mitigate risk
  • How to spot trouble brewing for your brand on social media before an issue rises to the level of a full-blown crisis
  • Useful lessons extracted from case studies of how brands successfully (and not so successfully) prepared themselves to deter different kinds of crisis situations.
  • Tactics for building a communications crisis response plan: what this looks like, what should be considered and which staff should be included on a crisis response team

Sponsor:

Speakers

  • Kaelan Hollon

    VP, Global & Content Protection Communications
    Motion Picture Association of America
  • Nicholas Holder

    Regional Director, PR/Communications Sales
    Dataminr

Who Should Attend?

If you spend at least a quarter of your time in any of these areas, you should attend this webcast:

  • Digital PR and Social Media
  • Community Relations
  • Content Creation
  • Communications
  • Video
  • Marketing Communications
  • Business Development
  • Public Affairs/Issues Management
  • Media Relations
  • SEO
  • Research and Analytics
  • Public Relations

Questions

For questions regarding this webinar, contact Client Services at clientservices@accessintel.com or Carol Brault at cbrault@accessintel.com.

If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-866-709-8255 or click here.

Register

Registration includes access to the recorded webcast and speaker materials for one full year.

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