The only constant in social media is change—are you ready for the future?
Ignite your social media strategy with the latest tools and tactics at the Social Shake-Up Boot Camp at the Manchester Grand Hyatt Hotel in San Diego on Nov. 15, 2017. This one-day intensive event will feature top B2B, B2C and nonprofit brands like Taco Bell, IBM, GoDaddy, American Heart Association, LinkedIn and more who will present a master class in topics ranging from Facebook and artificial intelligence to SEO and Snapchat.
There will be ample networking opportunities and a special roundtable session where you can brainstorm with your peers on the hottest social trends. You’ll walk away loaded with practical shake-aways to sharpen your strategy, supercharge brand awareness, excite your audience and put some distance between you and the competition.
In this opening session, we’ll look at how brand communicators are building community, driving actions and brand advocacy on LinkedIn and Facebook, and how you can use groups and informed research to grow your brand’s online community and keep the engagement rate high to get a leg up on your competition.
You’ll learn:
More users are spending their time on instant messaging apps rather than scroll through a crowded feed—and brands are naturally following suite. Chatbots have emerged as an efficient and effective way to interact with customers, drive brand awareness and swiftly link audiences to products and services. In this moderated Q&A, we’ll explore how brands are using bots to improve customer service and connect with new audiences—and how today’s AI applications are just a taste of what’s to come.
Some questions we’ll answer:
Thumb-stopping content—we all strive for it on Twitter. You can rack up vanity metrics, such as impressions, all day long, but the real magic of the platform is in engagement. So, what kind of tweets are winning the war for attention and relevance? What brands are absolutely killing it on the platform with content and influencers, and how can you apply their wisdom? In this highly interactive session, top brand communicators will demonstrate how to stand out in an ever-changing stream.
You’ll learn:
In an era of severely limited organic reach, a paid social strategy that optimizes your budget—and proves its value—is critical. But how can you best use promoted posts to reach your business goals without breaking the bank? What are the most effective paid strategies and how do they differ for Google, Facebook, Twitter, Instagram and Snapchat? In this session, communicators will walk you through the content strategies that have produced the best ROI for each platform.
You’ll learn how to:
Not all platforms are created equal. In this session, our trainer will explore which is the best fit for your brand: Snapchat or Instagram Stories. We’ll use real-world examples to look at the common attributes of successful Stories on each platform—but more importantly, we’ll parse the factors, such as user base, ease-of-use and functionality, that make each platform distinct, with a point/counterpoint format. Confused about which channel to use? You won’t want to miss this session.
You’ll learn:
Content truly is king with Google. One of the search engine’s main considerations in assessing a site’s relevance is the quality of the content found within—to be a top-ranked site, you have to offer the best content. In this session, our panel of SEO experts will teach you how to produce words and images that raise your online profile and keep your audience coming back for more.
You’ll learn:
During this session, you’ll network and brainstorm with your peers in a free-form, moderated discussion. The roundtables will proceed in two 20-minute durations, allowing attendees to sit in on two of the five topics, and at the end, the moderators will share one key “Shake-away” from each group with the audience.
Topics include:
Given that our brains process images about 60,000 times faster than it does words, a picture is worth much more than the old cliché suggests. While storytelling is a core competency for most communicators, the visual element inherent in social media is quickly redefining narrative forms. So, how are brands using the language of images, short-form videos, infographics and gifs to connect with their audiences across all of the major social platforms? In this power session, top content creators will reveal how best to speak the language of images.
You’ll learn how to:
Change is the only constant in social media and as the rate of innovative continues to speed up, it’s getting more difficult to anticipate what’s around the corner. From the storytelling possibilities of virtual reality and 360 video to the growing application of artificial intelligence, the not-too-distant future promises a dizzying array of new tools for brand communicators. In this session, futurists will demystify the technological trends that will shape 2018 and beyond.
| Job Title | Company |
| Director of Marketing, Institute for Precision Cardiovascular Medicine | American Heart Association |
| Sr. Vice President, Communications | Arizona Diamondbacks |
| Manager of Marketing and Social Media | Autry Museum of the American West |
| Director, Global Digital Corporate Communications | Avery Dennison |
| Director of Social Media | BARBRI |
| Administrative Assistant / Social Media | Blue Leaf Auctions |
| Co-Owner | Blue Leaf Auctions |
| Assistant Professor | California State University - Chico |
| Faculty | California State University - Chico |
| Editorial Producer | Cisco |
| Education Manager | CND (Creative Nail Design) |
| PR Specialist | Cradlepoint |
| Senior Manager of Business Strategy and Development | Fullscreen |
| Social Advocacy Manager | GoDaddy |
| Manager of Marketing and Brand Development | Goodwill Industries International |
| Senior Communications Specialist | Honeywell Aerospace |
| Corporate Social Content Team Lead | IBM |
| Principal, Digital Strategy | Kivvit |
| Associate, Digital Strategy | Kivvit |
| Principal, Digital Strategy | Kivvit |
| Senior Consultant | Leader Networks |
| Social Media & Media Relations Representative | LEGOLAND California Resort |
| Content Marketing Evangelist | |
| Editorial Director | McKesson |
| Sr Director, Brand Voice | McKesson Corporation |
| CEO | MeyCo |
| Marketing Content Coordinator | MHI |
| Senior Manager, Digital Strategy & Creative Services; Director of Digital Strategy, Founder | Millennium Health; MinMax Digital |
| Sr. Director, Digital Marketing | Ms. |
| "Vice President, Communications " | Northrop Grumman Corporation |
| Digital Communications Specialist | PPOSBC |
| Marketing Specialist | PPOSBC |
| Vice President-Marketing | PRIME WIRE & CABLE |
| Senior Manager, Digital and Social Media Marketing | Raytheon |
| Director of Business Development | Status Labs |
| Sr. Manager, Public Relations & Brand Experience | Taco Bell |
| Content marketing manager | Ten-X |
| Marketing Content Writer | Teradata |
| Owner | The Prepared Performer |
| Media Relations Manager | The Society of Thoracic Surgeons |
| Social Media Coordinator | The WR Group |
| Vice President, Communications | Ticketmaster |
| Director of Communications & Social Media | Treyarch |
| Manager of Digital Marketing - Social Media | WD-40 Company |
If you spend at least a quarter of your time in any of these areas, you should attend this boot camp:
For questions related to event registrations, please contact:
Carla Stubbs
Marketing Manager
The Social Shake-Up
cstubbs@accessintel.com
301-354-1810
If you would like to sponsor this event, please contact:
Rich Hauptner
Director of Business Development
The Social Shake-Up
RHauptner@accessintel.com
203-899-8460
For information on programming and speakers, please contact:
Jerry Ascierto
Executive Editor
The Social Shake-Up
jascierto@accessintel.com
(212) 621-4807