Carolyn Shelby

Director, SEO
Tribune Publishing

Carolyn Shelby has been involved in developing and marketing Internet technologies since 1994, when she was the co-founder and managing partner of an Internet Service Provider near Purdue University.

She has been professionally designing and developing websites for businesses and not-for-profit groups of all sizes since 1995.

Carolyn specializes in technical and enterprise SEO, and helps corporations adjust their structure and focus to make the most of new media by integrating “search awareness” into their corporate culture.

As director of search engine optimization (SEO) at Tribune Publishing, Carolyn and her team are responsible for planning and implementing technical SEO and organic audience-generation strategies across TribPub’s properties including Chicago Tribune, Los Angeles Times, Baltimore Sun, and the Sun-Sentinel. Her team delivers data-driven strategies through a commitment to web-analytics, employee training, and honest reporting.