Megan Rowe

Online Marketing Specialist
University of Virginia Health System
Megan Rowe, University of Virginia Health System

Megan Rowe is the only staff member focused solely on social media for the University of Virginia Health System, and as a one-woman show she has made a big impact.

With Rowe leading the way, UVA Health System’s Facebook followers grew by more than 60% from July 2016 to June 2017. She also orchestrated an increase in Twitter followers, which grew by 30% from July 2016 to June 2017. Rowe is also very responsive, as she resolves 90% of social feedback within 24 hours.

In recent years, Rowe has had a number of successes, including arranging a same-day therapy dog visit after a patient remarked on a Twitter photo; utilizing Google translate to direct message in Arabic and converse with a man worried about his mother’s cancer; suggesting proper providers for rare conditions; and persuading other people that they needed to get off the internet and see a physician. She has also assisted people with finding answers to questions on a number of topics, including billing, visiting, volunteering, applying, fundraising and even donating organs (specifically a liver).