Case Studies: Campaigns With a Conscience: From #LoveWins to #BlackLivesMatter

September 29, 2016

Consumers are more likely to buy from a brand that shares their opinions, and over half of Americans believe corporations should engage on issues of socio-political relevance. This session will explore ways in which brands are raising awareness of social issues, taking stands and engaging their audience on behalf of charitable causes. We’ll look at the wins and the mistakes.

In this case study you’ll learn:
• How to create a socially and culturally relevant campaign without pandering
• What not to do when creating an inclusive campaign
• Real-life examples of social good campaigns that have succeeded and those that missed the mark
• How your audience determines which methods will resonate most
• The key questions to ask before lending public support
• The key components of a successful social good campaigns