General Session: Creating a Powerful Narrative Through Storytelling

September 29, 2016

Good stories delight, inspire and motivate. At the heart of any successful social campaign lies a well-crafted narrative, but what does it take to build one? And how do you cut through all of the noise to make your story stand out in the crowd? To shake things up?
We’re bringing the Shake-Up community together for this general session because everyone attending needs to master the true art of storytelling on social. Leaders from brands large and small will share:

• How to discover the core of your narrative
• What makes a compelling story
• The importance of being creative and authentic
• Pitfalls to avoid
• Real-life examples of compelling narratives and ones that failed to connect