Interactive: Everything You’ve Wanted to Know About Influencers But Were Afraid to Ask

September 29, 2016

Influencer marketing is hot right now and while most brands would say they are tracking their influencers, very few are doing a bang-up job leveraging their reach. In this session, you’ll first learn how to define and identify influencers in your market. Then we’ll show you how to effectively communicate to influencers across the social platforms. It’s one of the most impactful and cost-effective social strategies, so don’t miss out on this important session.
Get the lowdown from real-world influencers and their brand partners who will discuss:
• Potential pitfalls to influencer campaigns
• Influencers’ big pet peeves
• Different models of compensation
• Legal considerations
• What works – and what doesn’t – when creating an Influencer social campaign
• Real-world examples of successful influencer campaigns