influencer taking selfie

New Study Highlights Influencers’ Purchasing Habits and Social Media Preferences

By: Sophie Maerowitz

June 12, 2019

Influencer marketing platform has released its 2019 Global Fashion Influencer Study highlighting shopping habits, social media approaches, e-commerce trends and favorite brands among fashion influencers. surveyed 1,000 of its influencer members—both content creators and consumers—on their social media habits and preferences in order to discern wider trends in social and influencer marketing. Respondents were surveyed between March and April 2019.

Although not every vertical can tie sales directly to influencer marketing as easily as the fashion industry, social marketers in every sphere should find value in the study’s findings in relation to influencers’ preferences. For instance: What brands are influencers gravitating toward, and why? What kinds of account activity trigger engagements and endorsements from influencers (offers and discounts, inspiration, new products, trends)? 

Top takeaways from the survey below.

Disclosing sponsored posts is not a deterrent to purchasing

The reasons fashion influencers follow brands on social media are varied

The most relevant brands to influencers were Zara, Adidas and Nike

Fashion influencers use social media in purchasing decisions

Instagram is the epicenter of fashion influencer marketing

Influencer marketing is effective at driving sales

About is an automated platform that connects marketers with micro-influencers across Facebook, Instagram, Twitter, YouTube, LinkedIn and blogs.

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