TikTok Influencers’ Price Tags Continue to Rise

February 26, 2020

Editor’s Note: This article from The Guardian’s Rupert Neate indicates TikTok may surpass Instagram as an influencer platform for brands, with price tags of $200K on average for influencer posts, according to a recent report. Neate quotes Snapchat founder Evan Spiegel, who noted that what makes TikTok unique (compared to Instagram or Facebook) is its inherent entertainment value for both creators and viewers, rather than content serving as a marker of status.

TikTok viral stars could make up to $1m per post, say researchers

Video app’s most popular users could rake in millions by collaborating with brands. Teenagers used to aspire to become astronauts, firefighters, footballers or pop stars, but times change and so do career goals. Today, more than half of millennials and Generation Z-ers—those aged 13-38—in the U.S. aspire to become social media influencers, according to recent research.

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The Guardian

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