One of the things I love about social media marketing is the data it offers. My team and I like to talk about the immediate feedback we get as soon as something is posted. Within hours, we know if a…
Influencer marketing is undoubtedly one of the hottest trends of 2017. But since this avenue is typically available only to brands with huge budgets to spend on big-name celebrities and well-connected media publishers, smaller firms often assume they can't afford it. Despite…
Social media sites are popular targets when it comes to hacking. LinkedIn was targeted last year, with details of over 100 million users put up for sale on the dark web. Even Facebook founder Mark Zuckerberg had his accounts compromised.…
Generating new and exciting content is essential to any social media strategy, but it’s no small feat. Brands spend a good chunk of their marketing budget on copywriters, agencies and influencers to build a library of rich, dynamic content that…
About The Social Shake-Up Show:
The Social Shake-Up is an annual conference presented by PR News in partnership with Social Media Today and dozens of leaders in the marketing, PR, social media and customer experience arena. The 2018 Show is May 7-9 at the Marriott Marquis in Atlanta. Become a Shaker →