What's Shakin'

Fresh ideas for The Social Shake-Up Community
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What’s Shakin’ on

Trends
Why Social Marketers Should Decentralize Their Online Communities

The explosive growth of social media platforms was once a boon for marketers, who suddenly found themselves with unprecedented access to their audience. Problems emerged, however, when that audience started to realize that it had itself become a product, used…

Twitter
How Will Twitter's Reply-Blocking Experiment Impact Social Marketers?

Twitter trolls, begone. As part of a WIRED interview at the Consumer Electronics Show (CES) 2020, Twitter product lead Kayvon Beykpour outlined a controversial change that will allow users to determine who can reply to their tweets. The update is…

View the 2020 Shake-Up Show Agenda!

See the 40+ sessions taking place at the 2020 Social Shake-Up Show on May 12-14 in Atlanta. Each session includes time to have all your questions answered by our speakers from brands like Nike, Walmart, Cisco, LEGO, PayPal, LatinoJustice, American Heart Association and so many more. Register by February 15 to lock in $800 in savings.

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Video
A 4-Step Checklist for Maximizing ROI on Social Video

The top social platforms see billions of video views per day—and that number will only go up. This means that social marketers who haven't yet integrated video into their campaign strategy are missing out on reaching significant portions of their…

PRNEWS' Crisis & Measurement Summit is Feb. 25-26 in Miami

At PRNEWS' Crisis and Measurement Summit, communicators will hear from the industry’s brightest as they discuss Crisis Management and Communications Measurement best practices. Discover how leading brands are staying on top of their crisis communications strategies and proving the ROI of their PR efforts.

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Social Strategy
Ask a Social Media Director #7: The Events Promo Madness Edition

Hey there, webby folks! I’m Tom Garruto, director of operations for The Social Edge, a New York City-based social media marketing company. I helped build George Takei’s multi-platform social media presence to over 24 million followers and counting. Now I…

About The Social Shake-Up Show:

The Social Shake-Up Show is an annual conference presented by The Social Shake-Up in partnership with Social Media Today and dozens of leaders in the marketing, PR and customer experience arena. The 2020 Show is May 12-14 at the Marriot Marquis in Atlanta.
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