What's Shakin'?
Fresh ideas for The Social Shake-Up Community
Join us for the Social Shake-Up Show May 6-8 in Atlanta!
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What’s Shakin’ on April 4
Integrated Communications
How Coca-Cola Freestyle Builds Awareness and Relationships
Sometimes iconic brands dictate the terms of their relationships with smaller companies. Not Coca-Cola Freestyle, the touchscreen-operated Coke dispenser seen in restaurants and cinemas. Instead, Coca-Cola Freestyle focuses on building strong, collaborative relationships with key customer partners, says its marketing director…
LinkedIn Upgrades Ad Targeting Options
LinkedIn is upgrading how marketers can use their ad platform, making it easier to reach more of the right people. Lookalike Audiences has begun rolling out over the last week week, joining LinkedIn's earlier ad targeting options: Interest Targeting with…
New Speakers from Walmart, Ben & Jerry's, Adobe and Airbnb Added to #SSU2019

Eighty-five foward-thinking speakers from corporations, agencies and nonprofits will share their insights on social media marketing, email marketing, paid social, measurement, audience development, crisis management, artificial intelligence and more. 

How Social Marketers Can Leverage Checkout on Instagram
It was not a matter of “will this happen,” so much as when: Instagram has been flirting with e-commerce since 2016, when the platform first announced Shopping Tags for posts (and now Stories). Toward the end of 2018, Instagram dipped…
Free Webinar April 9 on Staying Ahead of a Social Media Crisis

Join The Social Shake-Up on April 9 for this free webinar to hear from panelists who will teach you how to assess risk and stay ahead of crisis situations to protect your brand’s image and reputation.

Stop Making This Twitter Mistake
Lately, I have this soapbox I like to stand on. Here's what I preach: Social media managers must remember that they are social media consumers first. Before creating content, walk 280 characters in your users’ Twitter shoes. This will help…
About The Social Shake-Up Show:

The Social Shake-Up Show is an annual conference presented by The Social Shake-Up in partnership with Social Media Today and dozens of leaders in the marketing, PR and customer experience arena. The 2019 Show is May 6-8 at the Marriot Marquis in Atlanta.
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Questions? Email Laura Snitkovskiy.