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Amplify Reach. Boost Engagement. Maximize Impact.

Looking for a way to reinvigorate your company’s approach to social? Join us at The Social Shake-Up, June 8-10 in Midtown Atlanta and learn new ways to break through the noise, take advantage of emerging platforms, tie your efforts to business objectives and demonstrate the value of social media to your organization’s leadership. This year’s meeting of the social media minds will feature marketers at Fortune 500 brands, agencies and small-to-medium businesses sharing how they’ve better connected with their audiences, grown brand awareness and sales, made the most of existing resources for stellar social media programs and gained bigger budget approvals at their organizations.


  • Jo Ann Herold

    Jo Ann Herold

  • Beverly Jackson

    Beverly Jackson

    Global Vice President of Brand and Consumer Marketing
  • Vivian Acosta

    Vivian Acosta

    Director of Social Media
  • Tara Aston

    Tara Aston

    Digital & Social Media Strategist, Corporate Affairs
  • Joseph Alves

    Joseph Alves

    Associate, Social Strategy
  • Jennifer Apy

    Jennifer Apy

  • Lisette Arsuaga

    Lisette Arsuaga

    Co-Founder, Co-President & COO
  • Anthony Barranco

    Anthony Barranco

    North America Media Lead
  • Aaron Bisman

    Aaron Bisman

    VP, Audience Development
  • Amy Borngrebe

    Amy Borngrebe

    SEO & Social Media Manager
  • Wesley Bonner

    Wesley Bonner

    SVP, Marketing & Audience Development
  • Daniel Cobb

    Daniel Cobb

    CEO & Founder
  • Chris Danton

    Chris Danton

    Co-Founder & Chief of Ideas
  • Bria Earls

    Bria Earls

    Social Media Manager
  • Kayla Frissora

    Kayla Frissora

    Digital Marketing Manager
  • Paige Farrow

    Paige Farrow

    Director, Brand Strategy & Creative Content
  • Dwayna Haley

    Dwayna Haley

  • Leigh Hall

    Leigh Hall

    Associate Director Of Development
  • Uzair Hasan

    Uzair Hasan

    Sr. Product Owner
  • Kate James

    Kate James

    Sr. Manager, Digital Commerce Marketing
  • Eugenia Johnson

    Eugenia Johnson

    Sr. Public Relations & Engagement Strategist
  • Danica Kombol

    Danica Kombol

  • Audrey Kosier

    Audrey Kosier

    Social Media Director
  • Joi Light

    Joi Light

    Internal Communications Manager
  • Michelle Mastrobattista

    Michelle Mastrobattista

    Founder & Creative Marketing Strategist
  • Kera McCain

    Kera McCain

    Head of Marketing
  • Sabrina Merritt

    Sabrina Merritt

    CEO & Founder
  • Milena Melnikova

    Milena Melnikova

    Global Digital Experience Director
  • Anna Millman

    Anna Millman

    Social Listening Manager & Brand Social Risk/Crisis Lead
  • Lydia Merz

    Lydia Merz

    Sr. Manager, Social Media
  • Matthew Morein

    Matthew Morein

    VP, Brand & Marketing
  • Nichole Mrasek

    Nichole Mrasek

    Director of Marketing Communication, Brand Partnerships
  • Steven Norris

    Steven Norris

    Director of Media Relations & Social Media
  • Kelly Nelson

    Kelly Nelson

    Social Media & Influencer Relations Manager
  • Erica Randerson

    Erica Randerson

    Sr. Director, Digital Marketing
  • Jenny Reineck

    Jenny Reineck

    Sr. Social Media Specialist
  • Tiffany Rivers

    Tiffany Rivers

    Sr. Director
  • Suchi Sajja

    Suchi Sajja

    Sr. Social Media Strategist
  • Lindsay Schneider

    Lindsay Schneider

    Social Media Supervisor, Marketing & Public Affairs
  • Eliza Singleton

    Eliza Singleton

    Associate Social Media Manager
  • Alexea Veneracion

    Alexea Veneracion

    Communications Director
  • Antonio Williams

    Antonio Williams

    Digital & Social Media Strategist


Clear filters
June 8
4:30 - 7:00 pm

Registration Opens

Networking Events

5:30 - 7:00 pm

Welcome to Atlanta Reception

Networking Events

June 9
8:00 - 9:00 am

Networking Breakfast

Networking Events

9:00 - 10:00 am

Welcome & Keynote with Jo Ann Herold, Honey Baked Ham


10:15 am - 10:45 am

How to Have Productive ‘Shiny New Object’ Conversations With Leadership

Brand Agency

Measurement and Visualization Practices That Empower Your Social Team

SMB Brand

Creating & Curating Accessible, Participatory Content

SMB Brand

10:45 - 11:15 am

Networking Break

Networking Events

11:15 am - 11:45 am

Using TikTok for Audience Growth and Revenue

Brand SMB

Minimizing Brand Risk through Social Listening

Brand Agency

Managing It All as a Team of One

SMB Public Sector

12:00 pm - 12:30 pm

How to Choose The Right Instagram Features for Your Brand

SMB Brand

Reshaping Your Influencer Strategy

SMB Public Sector

How and Where to Talk to Each Generation on Social

Brand Agency

12:30 - 1:30 pm

Networking Lunch

Networking Events

1:30 - 2:15 pm

2:30 pm - 3:00 pm

Measuring Social Advertising Effectively

Agency Brand

Creator Partnerships and UGC That Drive Donations & Social Impact

Public Sector Brand

3:00 - 3:30 pm

Networking Break

Networking Events

3:30 pm - 4:00 pm

A Concrete Approach to Representation & DEI on Social

Agency Brand

Optimizing Your Assets for Discoverability with SEO

Brand SMB

The Story of Giving: Raising Awareness for a Cause in 2022

Public Sector Brand

4:15 pm - 4:45 pm

Maximizing Video Creative Across Platforms

Brand Agency

5:00 - 6:30 pm

June 10
8:00 - 9:00 am

Networking Breakfast

Networking Events

9:00 - 9:45 am

Welcome & Keynote with Beverly Jackson, Twitter


10:00 am - 10:30 am

Brand Activism & Advocacy in 2022

Brand Agency

Seizing a Viral Marketing Moment

Brand SMB

Breaking Down Organizational Silos

Public Sector Brand

10:30 - 11:00 am

Networking Break

Networking Events

11:00 am - 11:30 am

The Need-to-Know for Social Governance

Agency Brand

Leveraging the Voice of Influencers in Public Awareness Campaigns

Public Sector SMB

How to Determine if the Metaverse is Right for You

Agency Brand

11:45 am - 12:15 pm

Unlocking Your Existing Tools for Employee Advocacy

Public Sector SMB

Finding a Brand Voice That Shifts Audience Perception

Brand Agency

12:15 - 1:15 pm

Networking Lunch

Networking Events

1:15 pm - 1:45 pm

Sourcing and Rules for UGC in 2022

Public Sector SMB

Hit the Ground Running: How an Early Partnership with TikTok Paid Off

Brand Agency

2:00 pm - 2:30 pm

How to Use LinkedIn for B2B Lead Gen

SMB Public Sector

Building Authenticity with Influencer Marketing

Brand Agency

2:45 pm - 3:15 pm

Tapping into the Algorithms for Better User Experience

Agency Brand

Creating Shoppable Moments across Platforms

SMB Brand

Venue & Safety

Renaissance Atlanta Waverly Hotel & Convention Center

2450 Galleria Parkway SE
Atlanta, GA 30339

Hotel Room Rate: $189. Book your room by May 18, 2022.

Apply for an Attendee Scholarship to further your career! (Application closes May 6, 2022)


The health and safety for our event attendees, exhibitors, sponsors, and speakers is of the utmost concern and priority of The Social Shake-Up. Below are resources for you to view regarding our commitment to safety. Our safety protocols follow the recommended CDC Guidelines for events and may be subject to change based on national and local restrictions and recommendations.

Our Commitment to Safety
Onsite Safety for Exhibitors
Onsite Safety for Speakers


 CDC COVID-19 Website
 WHO COVID-19 Website
 CDC Travel Notices
 Georgia COVID-19 Information and Resources

Have questions? Contact our Operations Director, Jessica Gignac, at [email protected].



Media Partners


The Social Shake-Up provides social media, marketing and communications professionals with forward- thinking training and resources. Attendees are highly-engaged and hungry for partners who can help them strengthen their social media and marketing strategies. As a sponsor, you’ll have the opportunity to connect with 300-400 professionals with purchasing power who rely on digital tools and services to drive business goals.

“Thank you for a great conference! It was very educational and I returned to work with fresh ideas.”
– 2021 Attendee


  • All-Access Pass

  • One-Day Pass

  • Team 5 Pack

Don’t go it alone, bring the whole team! Groups of 3 or more will receive 20% off the total registration fee.