Social Shake-Up The Social Shake-Up Show | May 22-24, 2017 in ATL
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What’s Shakin’ on March 2
Content Marketing
The Evolution of Coca-Cola's Brand Journalism Journey
At just over 125 years young, The Coca-Cola Company made a decision that its best stories could no longer be contained by traditional communications paths. The press release, while still expected and powerful in certain instances—earnings announcements, for example— is…
Social Strategy
WhatsApp Follows Snapchat's Lead With Latest Feature
It looks like WhatsApp is taking a page out of Snapchat’s book, just as Instagram did before it. WhatsApp recently unveiled a new wrinkle to its “Status” feature, adding the ability for users to share videos, GIFs and pictures with…
Session Spotlight: When S-t Hits the Fan: Managing Crises on Social Media

Learn about the elements of a crisis plan, social media monitoring tactics, and how to rebuild trust post-crisis in this Day 2 case studies session led by Southwest Airlines, CDC, Zignal Labs, and Affect.

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Paid Social
Why New 'Carousel' Posts Make Instagram a Better Investment
Although it may not seem revolutionary at first glance, Instagram has just taken a significant step toward being a more robust and brand-friendly social platform. In an official blog post featuring an illustrative video, the photo-sharing network explains that now…
VIP Rates End Tomorrow

You can save $700 on passes to The Social Shake-Up Show now through Friday, March 3. This three-day conference in Atlanta will bring together social media takeaways and fun networking events for an amazing social media gathering.

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Digital PR
Why Agencies of the Future Must Have Distribution Platforms
Agencies of the future are not just service agencies. They don't merely represent and provide counsel for brands. Instead, agencies of the future must also have distribution platforms. Distribution platforms provide data and qualified links, increase creativity, improve testing capacity…
About The Social Shake-Up Show:

The Social Shake-Up is an annual conference presented by PR News in partnership with Social Media Today and dozens of leaders in the marketing, PR, social media and customer experience arena. The 2017 Show is May 22-24 at the W hotel in Atlanta.
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