When it comes to new features on social platforms, the difference between a toy and a tool all comes down to how you use it. While a mishandled social messaging approach might come off as a gimmick, Holli Beckman, vice president of marketing at…
Facebook is nursing yet another bruise to its reputation as it manages the aftermath of a scandal involving personal data from nearly 50 million users. The latest incident, regarding a company called Strategic Communication Laboratories (SCL) and its political research arm Cambridge Analytica,…
As a brand savvy company, you’ve built a strong social media presence and have used hashtags to help spread awareness about your brand. But what you might not know is that your hashtag is exposed to fraudsters and anyone incentivized to do harm to your brand.
Companies are investing more in social media—though it remains a small part of the overall marketing budget—while LinkedIn has emerged as a key component of many social strategies, according to a recent survey conducted by the Social Shake-Up Show. While LinkedIn…
Become a Shaker by next Wednesday, March 28 to save $500 and to learn how to shake up your social strategy from forward-thinking leaders at brands like Twitter, Southwest Airlines, Airbnb, IBM and more.
I recently made an off-the-cuff remark at a conference that seems to have resonated in the Twitterverse: "If you're using social media on a desktop...you work in social media." Depending on which study you reference, anywhere from 80-90% of social…
About The Social Shake-Up Show:
The Social Shake-Up is an annual conference presented by PR News in partnership with Social Media Today and dozens of leaders in the marketing, PR, social media and customer experience arena. The 2018 Show is May 7-9 at the Marriott Marquis in Atlanta. Become a Shaker →
