As attention spans shrink, brands are embracing the quick-hit tactics of 10-second (or less) clips to preserve and bolster their relevance. What tips and tricks turn a quick hit into a lasting impression? You'll get a few from BuzzFeed and Turner Classic Movies.
Social Advocacy
How GoDaddy Is Building a Tribe of Brand Advocates
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It’s no secret that audiences respond more readily to their peers’ brand engagement than they do to messaging that comes directly from brands themselves. But what can communicators do to convert those engaged users into brand advocates? Stacey DePolo, who…
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