Social Shake-Up Artificial Intelligence Webinar September 26
May 7-9, 2018 | Marriott Marquis Atlanta
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Social Shake-Up Webinar

Artificial Intelligence: What Communicators Need to Know Now About AI

Sep. 26, 2017 | 1:30 – 3:00 pm ET

$299 Per Site Location

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AI

Artificial intelligence continues to lure forward-thinking brands with the promise of faster content generation and the ability to predict and respond to individual users.

Join The Social Shake-Up on Sept. 26 to learn how this emerging technology can make it easier and faster for your team to start smarter, more personalized conversations with audiences, automate your marketing and give your organization a competitive advantage. 

No longer the stuff of sci-fi, advances in artificial intelligence are luring forward-thinking brands to machine-learning platforms, such as IBM Watson, Wordsmith (which powers Amazon Alexa) and others that can enable brands to respond to audiences at a rapid rate.

Not only do these advances require a new approach to SEO, but AI can transform programmatic ad buying and audience targeting as well. Only the boldest brands are leaping ahead of competitors. Join us for this timely webinar on Sept. 26 to become one of them.  

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You'll learn how to

  • Find tools, training and resources to incorporate AI into your communications strategy
  • Leverage AI’s applications for voice search—and approach SEO keywords and search terms accordingly
  • Reduce audience churn and unsubscribes through predictive customer service 
  • Use chatbots to predict and address specific audience questions
  • Improve programmatic ad buying, audience targeting and retargeting  
  • Supplement and speed up content delivery and distribution
  • Harness your data for propensity modeling, including lead scoring, predicting conversions and dynamic pricing

Speakers

  • Paul Roetzer

    Creator
    Marketing Artificial Intelligence Institute
  • John Mannes

    Writer
    TechCrunch
  • Eric Helgesen

    Executive Vice President, Head of Technology & Product
    Weber Shandwick
  • Renee Spurlin

    Vice President, Analytics & Digital
    ARPR
  • Andy Boothe

    Head of Data Science
    W2O Group

Who Should Attend?

If you spend at least a quarter of your time in any of these areas, you should attend this webcast:

  • Public Relations
  • Digital PR and Social Media
  • Community Relations
  • Content Creation
  • Communications
  • Video
  • Marketing Communications
  • Business Development
  • Public Affairs/Issues Management
  • Media Relations
  • SEO
  • Research and Analytics

Questions and Fees

Registration Fee: $299 per site

For questions regarding this webinar, contact Jessica Placencia at jessica@accessintel.com; 301-354-1641.

If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-866-709-8255 or click here.

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Registration includes access to the recorded webcast and speaker materials for one full year.