As a specialist in new markets, Stephen Wunker combines world-class consulting and entrepreneurial skills. He is the author of “Capturing New Markets: How Smart Companies Create Opportunities Others Don’t,” named one of the five best business books of 2011, as well as co-author of the recent book “Jobs to be Done: A Roadmap for Customer Centered Innovation.”
As a consultant, Wunker was a long-term colleague of Harvard Business School Professor Clayton Christensen in building up his innovation consulting practice, Innosight. He also spent several years consulting at Bain & Company in their Boston and London offices. He has led New Markets Advisors since 2009. In that capacity, he publishes frequently in outlets such as Forbes, Harvard Business Review, and The Financial Times. He has also appeared over the years on Bloomberg and BBC television, and has been a guest lecturer at Dartmouth’s Tuck School of Business. As an entrepreneur and corporate venturer, Wunker led the team that created one of the world’s first smartphones, and he subsequently built several companies in mobile marketing and commerce. He has an MBA from Harvard Business School, a Master’s of Public Administration from Columbia University, and a bachelor’s degree from Princeton University. He has lived in the US, UK, Netherlands, Japan, Ecuador, and Zambia.
New Markets Advisors
Shaun McBride, aka Shonduras, is an artist, entrepreneur and a self-described “professional fun haver.” His Snapchat account is known by brands, social media celebrities and agencies as a Snapchat pioneer.
After setting up a successful online jewelry business through Facebook, Shaun began sharing his artwork and daily adventures on Snapchat in 2014 and organically grew a viral following, becoming the platform’s first homegrown celebrity. He has since gone on to conquer YouTube, where he vlogs daily for his more than 937,000 subscribers. He was also recently named to Forbes 30 Under 30 list.
Shaun has helped some of the nation’s biggest brands—including Disney, AT&T, Samsung, Red Bull, Taco Bell, Yoplait and AMC—tell their story in a fun, engaging way.
Using creative illustrations to communicate with the world, Shaun highlights the importance of having a positive outlook, no matter what life throws at us.
Snapchat Pioneer and Entrepreneur
Doug Busk is responsible for setting the vision and evolution of the Coca-Cola Journey and Coca-Cola Unbottled storytelling platforms, aggressively expanding these platforms to new markets and languages, growing and evolving Coca-Cola’s corporate social media channels, leading the development and execution of digital training and capability-building for global public affairs and leading a high-performing social & digital team.
Doug is also responsible for initiatives that empower the company’s marketers worldwide to connect with consumers on a real-time basis and the supporting global social listening and engagement strategy, platforms and the team of 18 social media professionals that drive them.
Previously, Doug held business development and product marketing executive roles with Amdocs and SinglePoint. Over the 2008 presidential election cycle, Doug served as the outside strategic advisor to the landmark mobile efforts of the Obama campaign. Prior to that, Doug led product management and development for Verizon Wireless and Cingular. While with Verizon, he led the creation of the country’s first cross-carrier non-profit fundraising capability via text messaging, which, in 2010, resulted in over $40 million of funds raised for the Red Cross’ 2010 Haiti earthquake relief efforts.