The Social Shake-Up Show 2017 Speaker Presenations

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Day 2, May 23

Opening General Session: Time to Shake Things Up!
Evan Kraus, APCO Worldwide

Case Studies: Snapchat Content Strategies That Hook Audiences & Make Them Care
Laura Wilson, Georgetown University
Larissa Von Lockner, PwC
Melanie Cohn, Dunkin’ Brands

Interactive: How to Make Live-streaming Work for Your Brand
Chris Strub, founder,
Brian Rudolph, ARKE

Multiplier Effect: How to Build an Effective Employee Advocacy Program
Carmen Shirkey Collins, Cisco

Shakers on a Panel: How to Align Your Brand With Facebook’s Top 3 Priorities
Lyndsay Signor, NBC Sports Group
Skye Estroff, Taste of Atlanta

Case Studies: Creating a Content Marketing Strategy That Clicks for B2B, B2C and Nonprofit Organizations
Adam Naide, Cox Communications,
Chad Warren, Adobe
Kate Balzer, The Atlanta Women’s Foundation

Interactive: How to Take Your Twitter Strategy from Meh to Wow!
Allison Goreham,Turner Broadcasting System
Josh Martin, Arby’s Restaurant Group, Inc.
Bianca Prade, SKDKnickerbocker

Shakers on a Panel: Social Media Monitoring That Informs Your Business and Doesn’t Drain Your Time
Blair Broussard, AR/PR
Paige Leidig, NetBase Solutions, Inc.;
Stacey Sayer,Level 3 Communications

Case Studies: When the S-T Hits the Fan: Managing Crises on Social Media
Jessica Schindelar, Centers for Disease Control and Prevention
Linda Rutherford, Southwest Airlines
Randy Brasche, Zignal Labs

Interactive: Innovating on Instagram
Leticia Ebb, Northrup Grumman Corporation
Erica Nardello, Brownstein Group

Shakers on a Panel: Paid Social Strategies That Won’t Break the Bank
Melissa Wisehart, Moore Communications Group
Anthony Antonicello, Delivra
Allen Plummer, Institutional Business, Vanguard

General Session: Creating a Powerful Narrative Through Storytelling
Doug Busk, The Coca-Cola Company
Drew Neisser, Renegade

Day 3, May 24

Wake Up, Shake Up (Mindfulness in the Age of Technology)
Jessica Fish, Leader Networks

Wake Up to Millennials: Shaking Up Social One Millennial at a Time
Lina Skandalakis, Burson-Marsteller
Jason Lewkowicz, InterContinental Hotels Group
Carly Migdall, Delta Air Lines

“A Day in the Life of a Social Media Champion”
Danielle Kovac, Rogers Communications

Case Studies: Leveraging YouTube to Maximize User Engagement
Courtney Heimlich, Google (Presentation unavailable, per request of speaker)
Tod Plotkin, Green Buzz Agency
Stephanie Chan, Cisco

Case Studies: Social-Selling Success Stories From B2B and B2C Brands
Kathleen Celano, Brownstein Group
Paige Farrow, Char-Broil
Kash Miah, Shutterstock
Jon Silver, Golin

Interactive: How to Squeeze More Organic Reach Out of Social
Elizabeth Sorrell, National Audubon Society
Lymari Morales, Atlantic Media Strategies
Rob Bernstein, IPG Mediabrands

Panel: How to Be Social in a Regulated Industry
Amanda Trice Lucey, Moxie Media and Marketing
Missy Voronya, WCG
Kat Mandelstein, PwC

Case Studies: Brands as Customer Communities: What’s In It for You? (Everything!)
Kristina Libby, University of Florida
Gavin McGarry, Jumpwire Media
Booth Fellers, Lithium Technologies

Interactive: Social Media as Transaction: The Keys to a Social Commerce Strategy
Angela Wells, Oracle
Brooks Thomas, Southwest Airlines
Marc Babin, Westin Grand Cayman and Sunshine Suites Resort

Shakers on a Panel: One Big Happy Family? Integrating PR, Marketing & Sales Effectively
Anna Ruth Williams, AR/PR
Miri Rodriguez, Microsoft
Erin Everhart, The Home Depot

When Brands Take a Stand: From #LoveWins to #BlackLivesMatter
Jessica Fish, Leader Networks

Interactive: Everything You’ve Wanted to Know About Influencers But Were Afraid to Ask
April Callahan, The Coca-Cola Company
Nadina Bourgeois, Carter’s, Inc.
Trina Small, The Baby Shopaholic
Shana Keith, Cox Communications

Panel: Star-Making Blogging and Podcasting Strategies
Lee Frederiksen, Hinge Marketing
Ryan Somers, SAP
Jason Hoch,

Winning at Social Customer Care: A Conversation
Paige Leidig, NetBase Solutions Inc.

At The Social Shake-Up