The Social Shake-Up Show 2017 Speaker Presentations


Day 2, May 23

Opening General Session: Time to Shake Things Up!
Shaun Mcbride
Evan Kraus, APCO Worldwide

Case Studies: Snapchat Content Strategies That Hook Audiences & Make Them Care
Laura Wilson, Georgetown University
Larissa Von Lockner, PwC
Melanie Cohn, Dunkin’ Brands

Interactive: How to Make Livestreaming Work for Your Brand
Moderator: Christine Wilson, CEO, MtoM Consulting
Chris Strub, founder,
Brian Rudolph, ARKE

Multiplier Effect: How to Build an Effective Employee Advocacy Program
Vanessa Sain-Dieguez, Hilton Worldwide
Carmen Shirkey Collins, Cisco

Shakers on a Panel: How to Align Your Brand With Facebook’s Top 3 Priorities
Moderator: Dale Vieregge, APCO Worldwide
Lyndsay Signor, NBC Sports Group
Skye Estroff, Taste of Atlanta

Case Studies: Creating a Content Marketing Strategy That Clicks for B2B, B2C and Nonprofit Organizations
Moderator: Garrett Carrara, Cognizion
Adam Naide, Cox Communications,
Chad Warren, Adobe
Kate Balzer, The Atlanta Women’s Foundation

Interactive: How to Take Your Twitter Strategy from Meh to Wow!
Moderator:Marc Johnson, APCO Worldwide
Allison Goreham,Turner Broadcasting System
Nina Mishkin, Twitter
Josh Martin, Arby’s Restaurant Group, Inc.
Bianca Prade, SKDKnickerbocker

Shakers on a Panel: Social Media Monitoring That Informs Your Business and Doesn’t Drain Your Time
Moderator: Shilpi Agarwal, Social Strategi
Blair Broussard, AR/PR
Paige Leidig, NetBase Solutions, Inc.;
Stacey Sayer,Level 3 Communications

Case Studies: When the S-T Hits the Fan: Managing Crises on Social Media
Moderator: Sandra Fathi, Affect
Jessica Schindelar, Centers for Disease Control and Prevention
Linda Rutherford Southwest Airlines
Randy Brasche, Zignal Labs

Interactive: Innovating on Instagram
Leticia Ebb, Northrup Grumman Corporation
Erica Nardello, Brownstein Group
Vanessa Sain-Dieguez, Hilton Worldwide

Shakers on a Panel: Paid Social Strategies That Won’t Break the Bank
Melissa Wisehart, Moore Communications Group
Anthony Antonicello, Delivra
Allen Plummer, Institutional Business, Vanguard

General Session: Creating a Powerful Narrative Through Storytelling
Moderator: Drew Neisser, Renegade, LLC
Doug Busk, The Coca-Cola Company
Kyle Jones, The Bitter Southerner

Making an Impact When Everyone’s Already Seen Everything and Said Everything on Social
Moderator: Rob Gregory, WHOSAY Inc.
Cecily Strong, actor, Saturday Night Live

Day 3, May 24

Wake Up, Shake Up (Mindfulness in the Age of Technology)
Jessica Fish, Leader Networks

Wake Up to Millennials: Shaking Up Social One Millennial at a Time
Lina Skandalakis, Burson-Marsteller
Jason Lewkowicz, InterContinental Hotels Group
Carly Migdall, Delta Air Lines

“A Day in the Life of a Social Media Champion”
Danielle Kovac, Rogers Communications

Case Studies: Leveraging YouTube to Maximize User Engagement
Courtney Heimlich, Google (Presentation not available, per request of the speaker)
Tod Plotkin, Green Buzz Agency
Stephanie Chan, Cisco

Case Studies: Social-Selling Success Stories From B2B and B2C Brands
Moderator: Kathleen Celano, Brownstein Group
Paige Farrow, Char-Broil
Kash Miah, Shutterstock
Jon Silver, Golin

Interactive: How to Squeeze More Organic Reach Out of Social
Elizabeth Sorrell, National Audubon Society
Lymari Morales, Atlantic Media Strategies
Rob Bernstein, IPG Mediabrands

Panel: How to Be Social in a Regulated Industry
Amanda Trice Lucey Moxie Media and Marketing
Missy Voronya, WCG
Case Studies: Brands as Customer Communities: What’s In It for You? (Everything!)
Moderator: Vanessa DiMauro, Leader Networks
Kristina Libby, University of Florida
Gavin McGarry, Jumpwire Media
Booth Fellers, Lithium Technologies

Interactive: Social Media as Transaction: The Keys to a Social Commerce Strategy
Angela Wells, Oracle
Brooks Thomas, Southwest Airlines
Marc Babin, Westin Grand Cayman and Sunshine Suites Resort
Courtney Friedman, SAS

Shakers on a Panel: One Big Happy Family? Integrating PR, Marketing & Sales Effectively
Anna Ruth Williams, AR/PR
Miri Rodriguez, Microsoft
Erin Everhart, The Home Depot

When Brands Take a Stand: From #LoveWins to #BlackLivesMatter
Jessica Fish, Leader Networks

Interactive: Everything You’ve Wanted to Know About Influencers But Were Afraid to Ask
April Callahan, The Coca-Cola Company
Nadina Bourgeois, Carter’s, Inc.
Trina Small, The Baby Shopaholic
Shana Keith, Cox Communications

Panel: Star-Making Blogging and Podcasting Strategies
Lee Frederiksen, Hinge Marketing
Ryan Somers, SAP
Jason Hoch,

Winning at Social Customer Care: A Conversation
Dan Gingiss, Humana

At The Social Shake-Up