Customer Journey Mapping Webinar is on Oct. 16! Customer Journey Mapping Webinar is on Oct. 16!
May 7-9, 2018 | Marriott Marquis Atlanta
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Social Shake-Up Webinar

Customer Journey Mapping to Get a Leg Up on Your Competition

October 16, 2017 | 1:30 – 3 p.m. ET

$299 Per Site Location

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AI

What does a potential customer see when they look at your brand?

Understanding consumer behavior—from initial contact to engagement to a long-term relationship—is the Holy Grail for marketers, customer service professionals, communicators and salespeople across B2C or B2B brands. But to truly grasp how a consumer experiences your product online or in-person, you need to walk a mile in their shoes.

What compels customers to choose and remain loyal to one brand over another? What are the emotions, needs, aspirations and motivations that inform a customer’s journey to your product or service? Join the Social Shake-Up October 16 to learn how data and analytics can uncover consumer behavior and help you remove friction from the decision-making process to best position your brand for success.  

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You'll learn how to

  • Understand customer click patterns to decide whether to integrate features such as a “click to chat” option or more robust FAQs on your website
  • Understand the different types of customer journey maps, from online experiences to brick-and-mortar shops 
  • Use customer journey mapping for service design
  • Map customer behavior across social channels 
  • Use data visualization to inform the design decisions on your brand’s website, brick-and-mortar presence and content marketing tactics
  • Understand human-centered design to identify gaps, disconnects and misalignments in the customer’s experience of your brand
  • Leverage behavioral data to review and revise the content on your website with your product and sales team
  • Learn to what degree your potential customers are quality- or price-sensitive
  • Use analytics to learn about your customers habits, interest areas and likes or dislikes about your product, service or industry
  • Develop customer journey maps that span an entire customer lifecycle

Speakers

  • Thomas Buchte

    Manager, EY Digital CX Strategy, Marketing Operations, Mobile & Social Business Transformation
    Ernst & Young LLP
  • Banafsheh Ghassemi

    CEO
    Tangerine Lab
  • Kara Hendrick

    Manager of Digital Marketing
    Velcro Companies

Who Should Attend?

If you spend at least a quarter of your time in any of these areas, you should attend this webcast:

  • Public Relations
  • Digital PR and Social Media
  • Community Relations
  • Content Creation
  • Communications
  • Video
  • Marketing Communications
  • Business Development
  • Public Affairs/Issues Management
  • Media Relations
  • SEO
  • Research and Analytics

Questions and Fees

Registration Fee: $299 per site

For questions regarding this webinar, contact Jessica Placencia at jessica@accessintel.com; 301-354-1641.

If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-866-709-8255 or click here.

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Registration includes access to the recorded webcast and speaker materials for one full year.