How to Generate Leads With New Tactics From Top Communications Pros

Knowing how to generate leads is the cornerstone of great businesses

Join the Social Shake-Up’s webinar panel of experts from Westat and Zebra Technologies on Dec. 14 for a deep and practical dive into what gets results in the discipline of lead generation. 

You’ll hear case studies from their work that demonstrate how their cutting-edge best practices pay off. Nothing proves to the C-suite that your communications tactics are working better than solid leads, and these trainers have the numbers to back up their success.

We’ll discuss how to choose from all the tools the digital ecosystem offers to develop the straightforward, targeted and beautifully simple funnels that are right for your brand and your audiences, and then measure your results so you’ll know it’s working. Don’t miss your chance December 14 to learn from the best in the business.

You’ll learn how to:

• Design a simple, effective landing page
• Distribute online press releases that hit the right targets
• Balance your communications mix and integrate PR with sales
• Segment audiences and customize your content
• Make use of Facebook and Instagram’s budget-friendly tools to target new leads
• Create formulas for metrics that prove ROI to the C-suite
• Leverage customers to become third-party endorsers for your brand
• Use content creation (ebooks, blogs) to drive leads
• Implement an ambassador/advocate community
• Use social media contests and giveaways for lead-gen
• Use Facebook Storefront