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4 Steps to Planning Your Facebook Live Campaign From Start to Finish
Live streaming has seen a huge surge in popularity this year, and Facebook Live has provided communicators with a powerful new platform to share their brand stories. Despite its popularity, it's difficult to show ROI with Facebook Live campaigns, and it can be tricky to ensure your audience is ready and waiting when you go live. Still, some early adopters of the platform have developed broadcasts grounded in strong metrics that prove the value of their efforts while seeing a high number of views. Karen Vega, director of social and earned activations at Viacom, has brought a potent combination of… Read More |
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6 Daily Reminders to Take Your Tweets From 'Meh' to 'Wow!'
If you're thinking about abandoning Twitter to refocus your efforts on Snapchat or Instagram, you may want to reconsider: A whopping 40% of journalists source their stories on Twitter, according to a Cision report. What's more, Medium reports that almost a quarter of the platform's verified user base are journalists. And if the 2016 election cycle taught us anything, it's that Twitter is the center of the online national conversation at any given moment. Allison Zimroth Goreham, associate media director of social at Turner Broadcasting, is a veteran at generating compelling and newsworthy Twitter content for her brand. A communicator with… Read More |
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Kristina Libby
University of Florida |
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3 Snapchat Best Practices for B2B Brands
While Snapchat's game-like, whimsical interface may not seem to be the obvious go-to for communicators at b2b companies, the platform has plenty to offer any brand looking to explore a new channel for audience growth. Take a look at GE, for instance: Its interactive in-airport snaps saw a multitude of engagements with consumers who had yet to align the b2b giant with the airline industry, and the company continues to be heralded as a leader in social media in the b2b space. PwC, a professional services organization, is another b2b company that has seen success with its Snapchat content strategy.… Read More |
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