Social Media Strategist
Hillsborough County Florida
Hillsborough County, FL has a lot going for it—including a tropical setting and the City of Tampa.
It also has Domonic Botto who, in just one year with Hillsborough County, has taken its social channels to another level. His strategy? Botto has taken ordinary government content and injected it with personality and pop culture.
Botto’s successful approach has resulted in impressive follower growth, including 1,000 new Twitter followers each month. Botto is also breaking new ground for government social media accounts with the relationships established with folks like local and national media personalities, influencers and the residents and visitors of Hillsborough County.
Botto also stepped up when Hurricane Irma bore down on the Florida peninsula in the fall of 2017. Spending countless hours away from his family, Botto provided service and information to those in the community he works.
According to a coworker of Botto’s, the social media strategist is deserving of recognition for his work because of his “creativity and willingness to try new, sometimes risky, tactics to take Hillsborough County’s social media to the next level. New apps, platforms and post formats are challenges he takes with confidence and charisma.”
Botto is also something of a trailblazer, added his colleague. “I do see a future in which he grows to work for other companies and organizations to change the face of social media in business.”