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May 7-9, 2018 | Marriott Marquis Atlanta
May 7-9, 2018 | Marriott Marquis Atlanta
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Jodi Bragg

Lead, Influencer Relations
AT&T
Jodi Bragg, AT&T

During the time she has worked for AT&T, Jodi Bragg has quite a bit to, well, brag about. In fact, during her tenure, she has driven more than 140 million impression, and nearly 4 million engagements, with an average engagement rate of 8.3% in 2017.

Bragg led the charge as AT&T’s Global Marketing Organization’s Influencer Relations team developed and expanded. She supports teams across AT&T’s brands; she has also built strong relationships and used data and improved influencer selection and ROI.

The bottom line has been tangible results for AT&T, as she has negotiated contracts with Rocsi Diaz for Cricket Wireless and Zach King for an AT&T holiday campaign.

Her LinkedIn page stresses that “engagement matters” and her successes and achievements have certainly backed that assertion up.

Bragg has been the influencer relations lead for AT&T and Cricket Wireless since August 2016. Prior to that, she was an influencer relations contractor. She is also a former director at JGAPeppercomm, where she managed a team of 10 for five years.

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