Lead, Influencer Relations
During the time she has worked for AT&T, Jodi Bragg has quite a bit to, well, brag about. In fact, during her tenure, she has driven more than 140 million impression, and nearly 4 million engagements, with an average engagement rate of 8.3% in 2017.
Bragg led the charge as AT&T’s Global Marketing Organization’s Influencer Relations team developed and expanded. She supports teams across AT&T’s brands; she has also built strong relationships and used data and improved influencer selection and ROI.
The bottom line has been tangible results for AT&T, as she has negotiated contracts with Rocsi Diaz for Cricket Wireless and Zach King for an AT&T holiday campaign.
Her LinkedIn page stresses that “engagement matters” and her successes and achievements have certainly backed that assertion up.
Bragg has been the influencer relations lead for AT&T and Cricket Wireless since August 2016. Prior to that, she was an influencer relations contractor. She is also a former director at JGAPeppercomm, where she managed a team of 10 for five years.