Director, Global Social Media
Described as “the voice and face of CompTIA” around the globe, Kelly Stone has turned social media into an important part of the brand’s continued growth.
The director of global social media for CompTIA, Stone trains and counsels partners and assorted stakeholders regarding best practices—and social media fixes to possible problems.
In just three short years, she has taken social media at CompTIA from an afterthought to a driver of continued growth.
Recently, she utilized her social media acumen to raise funds for those affected by the devastating 2017 hurricane season. With a budget of less than $1,000, Stone’s social-centric approach fetched over $75,000—$78,635.02 to be exact—from 758 donors in a little over a month.
With CompTIA matching the donations two to one, the resulting total was almost $236,000 for Heart to Heart International, which is an esteemed disaster relief organization.
A coworker of Stone’s explained that Stone is “working with entities around the world to increase CompTIA’s voice and certification sales in strategic and enterprising ways.”
Stone is currently utilizing social media advertising in an effort to boost brand recognition within businesses CompTIA’s sales team is meeting with. She also crafted a campaign in anticipation of a rival product hitting the marketplace.
“With her innovative approach to social media, we see low-cost solutions and the ability to nimbly react to marketplace conditions in way that didn’t exist even a year ago,” concluded Stone’s colleague.