8 Snapchat Tips to Help You Produce Quality Content

July 12, 2016

Snapchat continues to roll out features that make it easier for communicators to use the platform. Last week’s addition of Memories may eat away at the ephemeral quality that helped Snapchat rise to prominence, but it undeniably expands the possibilities for content production. It also offers communicators more ability to shape the message, a concern brands have with Snapchat.

The ability to post content from the camera roll opens up the platform to campaigns like “Throwback Thursday” and offers greater flexibility in deciding which pictures get posted. This expansion of content options should help PR pros keep their feeds fresh and enticing, which is essential for cultivating a Snapchat audiences.

Even though Snapchat lacks many of the brand-friendly features of Facebook and Twitter—native analytics, business profiles, etc.—it’s never been a better time to join the growing community. For cautious communicators, there are plenty of ways to participate in the conversation.

Speaking from her experience as director of editorial creative with media brand NowThis News, Lo Martin offered these tips:

Kat Lapelosa, senior social media editor, SheKnows Media, urged attendees to keep it simple and get more people involved in creating content.

Youyoung Lee, director, editorial insights, Hearst Digital Media, spoke about being easy to find on Snapchat and diversifying the type of content posted on the platform.

Snapchat influencer and the brains behind the Times Square New Year’s Eve Snapchat campaign, Frankie Greek, stressed the importance of having fun with the platform and using it to tell stories.

Follow Lo: @helloimlo

Follow Kat: @lts_Katka

Follow Youyoung: @Youyoung_Lee

Follow Frankie: @frankiegreek

Follow Mark: @MarkRenfree

By: Mark Renfree, PR News

At The Social Shake-Up