What’s Shakin’: Advertising

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SSU GRADES: Brand Responses to Coronavirus for the Week of April 12

April 17th, 2020

[Editor’s Note: The SSU staff encounters many examples of brand communications. Each Friday we compile an assessment of some of the best and not-so-great examples. Our intent is to provide a learning experience about what works or doesn’t. You can find last week’s examples here.] Sophie Maerowitz, senior content manager Draper James’ Disastrous Giveaway: C […]

Programmatic for Social Media: Vocabulary & First Steps

By: Colleen Lutolf
October 30th, 2019

Programmatic advertising is not new, but as machine learning gets more sophisticated, automation is of increasing importance to social media marketers. But one thing standing in the way is of them harnessing the potential of programmatic is the process itself. And it’s an area in which social media marketers need to get up to speed: […]

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What’s an Omni-Culture Moment, and How Can Brands Get in on the Action?

By: Surya Cherian, RockOrange
April 11th, 2019

If you see a line of patrons outside a movie theater on April 25, it’s a safe bet they’re lining up to see “Avengers: Endgame.” Likewise, if you peek into living rooms across the country on April 12 (why would you do that, you weirdo?) you are likely to see a slew of watch parties […]

At The Social Shake-Up