According to Nielsen, 67 percent of Americans feel more overwhelmed by advertising than they did five years ago, in part due to the rise of ads served on their favorite social media networks and streaming services. Studies have shown that, on average, most companies manage four to 10 social media accounts to increase their brand […]
Generating new and exciting content is essential to any social media strategy, but it’s no small feat. Brands spend a good chunk of their marketing budget on copywriters, agencies and influencers to build a library of rich, dynamic content that captures and keeps their audience’s attention. During my time at Hilton, we built a similar […]
With all of the well-deserved fuss around influencer marketing, it’s easy to forget that sometimes your most influential partners — your employees— are right in your own back yard. If you’re a large corporation, that back yard could be many acres far and wide. Let’s face it: Trust in your customer is a golden commodity […]
Picture this. It’s my first day at Vanguard and I am sitting in corporate orientation with many other new crew members (that’s what we call our employees). Far down on the agenda for the day, I read, “Social media policy discussion.” Considering that the basic goal of my job is to get more of the […]
