What’s Shakin’: Employee Advocacy

employees amplifying brand on a seesaw

9 Tactics for Next-Level Employee Advocacy on Social

By: Natasa Djukanovic, CMO, Domain.ME
February 27th, 2020

According to Nielsen, 67 percent of Americans feel more overwhelmed by advertising than they did five years ago, in part due to the rise of ads served on their favorite social media networks and streaming services. Studies have shown that, on average, most companies manage four to 10 social media accounts to increase their brand […]

hilton employees holding balloons

Hilton’s 5-Prong Approach to Employee Advocacy on Social

By: Vanessa Sain-Dieguez, Former Senior Director, HR Digital Strategy and Implementation, Hilton Worldwide (Now Director, Employer Brand & Social Media, Spectrum)
November 27th, 2019

Generating new and exciting content is essential to any social media strategy, but it’s no small feat. Brands spend a good chunk of their marketing budget on copywriters, agencies and influencers to build a library of rich, dynamic content that captures and keeps their audience’s attention. During my time at Hilton, we built a similar […]

"why" in neon lights

Why Aren’t You Leveraging Internal Brand Ambassadors in Your Marketing?

By: Danica Kombol, CEO, Everywhere Agency
March 1st, 2019

With all of the well-deserved fuss around influencer marketing, it’s easy to forget that sometimes your most influential partners — your employees— are right in your own back yard. If you’re a large corporation, that back yard could be many acres far and wide. Let’s face it: Trust in your customer is a golden commodity […]

vanguard app in back pocket

How Vanguard Launched an Employee Advocacy Program in a Highly Regulated Industry

By: Kristin Thomas, Employee Advocacy Program Manager, Vanguard
February 11th, 2019

Picture this. It’s my first day at Vanguard and I am sitting in corporate orientation with many other new crew members (that’s what we call our employees). Far down on the agenda for the day, I read, “Social media policy discussion.” Considering that the basic goal of my job is to get more of the […]

At The Social Shake-Up