As Richard Burton once wrote* to Elizabeth Taylor, “my blind eyes are desperately waiting for the sight of you.” I too know that feeling: waiting for what I didn’t even know I wanted and needed. Sure, there have been others in my life and there will be more to come along. I’ve had my flings […]
Whether you’re a B2B marketer aiming to drive sales through LinkedIn, or simply raising your brand profile on the platform, engaging effectively with prospects on LinkedIn is easy when you have a process in place. In the end, you always want to build relationships and emphasize the human aspect in social media interactions. Study Your […]
Picture this: You’re sitting in a room with 1,000 perfect potential clients. You can talk to any one of them right now; share whatever you want. Every action you take has meaning. Cut to a networking event with 1,000 random people all trying to figure out who to talk to. (You might as well have […]
In February, LinkedIn announced that they would be rolling out LinkedIn Live video to select partners. LinkedIn hasn’t yet given us many details around who will have access, how long live videos will be or how the notifications will work. Still, the announcement had many LinkedIn content creators jumping for joy. I was hesitant to […]
LinkedIn is upgrading how marketers can use their ad platform, making it easier to reach more of the right people. Lookalike Audiences has begun rolling out over the last week week, joining LinkedIn’s earlier ad targeting options: Interest Targeting with Microsoft Bing Data, and Audience Templates. If you aren’t currently running ads on LinkedIn, now […]
