With ‘Geostickers,’ Instagram Invades More Snapchat Territory
By: Ian James Wright
March 8, 2017
Instagram is not shy about its attempts to encroach upon Snapchat’s territory; it even copies the names of the features it’s aping. In mid-2016 it introduced Stories, and now geostickers have come to the platform, Instagram announced March 7. As on Snapchat, the stickers are customized to a particular location (at launch, only New York City and Jakarta are supported).
Instagram Stories had launched stickers for holidays and even selectable locations in December 2016, but these new location-dependent stickers add a more exclusive feel that comes from actually needing to be in a place to use the sticker. Instagram says that “you may see other stickers appear when you’re visiting select neighborhoods and landmarks,” so it’s safe to speculate that a deluge of stickers for locations around the world will be forthcoming.
Communicators may also speculate that this might herald the coming of custom geofilters, a popular feature on Snapchat for those who want to target audiences in a particular place with promotional messages (and with a budget that doesn’t allow for purchasing ads on the platform).
For users, however, the missing puzzle piece is face-augmenting lenses, the super-popular Snapchat feature that Instagram Stories lacks—but perhaps not for long, if Instagram continues with its incursion into enemy territory.
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