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Should Brands Share Non-Coronavirus Content on Social Media?

By: Sophie Maerowitz

April 2, 2020

If you post a brand-focused, non-coronavirus update to your social media account, how will your audience take it?

During a recent webinar hosted by What’s Shakin’ sister publication PRNEWS, communicators mulled over the question, many of them concerned that promoting goods or services, fundraising efforts or other non-coronavirus content would come across as tone-deaf.

To help clear up questions about when, why and whether to post to social in an unforeseen digital environment, we asked seven social marketers and communicators from a number of organizations to offer their take.

As one might expect, their viewpoints varied by industry and individual philosophy. Here’s what they told us.

Kristin Thomas, Retail and Brand Social Media Manager, Vanguard and Board Chair,


Brian Fanzo, Digital Futurist & Founder, iSocialFanz:


Manu Muraro, Founder, Your Social Team:


Justin Buchbinder, Social Media Director, Finn Partners:


Danica Kombol, CEO, Everywhere Agency


Carmen Collins, Senior Social Media & Talent Brand Manager, Cisco


Tom Garruto, Director of Operations, The Social Edge:

Connect with Kristin, Brian, Manu, Justin, Danica, Carmen and Tom on LinkedIn.

At The Social Shake-Up