Senior Vice President
SKDKnickerbocker
Bianca Prade is a Senior Vice President in SKDKnickerbocker’s strategic communications practice. Her work is focused on providing strategic communications advice for Fortune 500 companies, non-profits, philanthropic organizations and labor unions with an emphasis on storytelling using digital and social media platforms. Bianca’s work has led to several awards, including PR Newswire’s 2013 Earnies Awards and PR News’ Social Media Icon Awards for 2013. Her body of work has also won Pollie Awards from the American Association of Political Consultants in 2011 for best use of social media and Twitter for the “Clean Coal Technology. It Works.” campaign and in 2012 and 2013 for digital advocacy efforts on federal legislation and regulation. In 2011, she was named to PR Week’s “40 Under 40: Ones to Watch” list.
She has been working in corporate and online communications for 20 years, most recently as Vice President of Digital Strategy for the American Coalition for Clean Coal Electricity. Bianca has also held top-level digital strategy positions at competitive companies and digital firms. As senior programming manager at America Online, she managed, developed and launched AOL’s BlackVoices, a community news site for African-Americans. At NavigationArts, a digital strategy and experience design firm, she created digital strategies and managed projects for clients such as Marriott, NASDAQ, Sallie Mae and the State Department. Bianca also spent two years as the vice president of Web strategy and operations for the Newspaper Association of America, where she redefined and integrated the organization’s Web and online product vision.
As a member of the adjunct faculty at American University and George Washington University, Bianca teaches graduate classes on strategic communications and digital/social media.
Bianca graduated with a B.A. in English from the University of Maryland at College Park and an M.A. in interactive communications from American University. Bianca has also completed the Leadership for Extraordinary Performance Program and the University of Virginia’s Darden School of Business.
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