CEO & Co-Founder
Blake Lawrence is the co-founder and CEO of opendorse, the leading athlete marketing platform that leverages the power of professional athletes through cutting-edge technology. He has helped athletes build their brands on social media, as well as providing advertisers, rights holders and properties the chance to deliver content through an athlete’s social media pages. With Lawrence leading the way, the company was named one of Entrepreneur Magazine’s ‘100 Brilliant Companies.’
Lawrence tripled the anticipated reach for Coca-Cola’s #GameDayFeeling campaign by having five NFL up-and-comers share video content that was personalized to their collegiate origins. The campaign amassed 6.5 million impressions and 21,500 engagements.
Lawrence has initiated over 5,000 social media campaigns with more than 2,500 athletes, and formulating sports marketing campaigns for preeminent brands, leagues and rights holders such as Head & Shoulders, Courtyard Marriott, PGA Tour and over 15 major college athletic departments. He has helped advertisers quickly get in touch with and attract more than 850 million sports fans around the world.