Chris Strub

The Salvation Army
Chris Strub, The Salvation Arm

Using social media and video, Chris Strub took the Salvation Army’s fight against poverty to 25 states and his nearly 40-day road trip (38 to be exact) resulted in over 1.2 million cross-channel impressions, more than 50,000 cross-channel video views and directly amassed over $6,100 for the Army.

Strub—as a national Red Kettle ambassador for The Salvation Army—embarked on a 38-day road trip, dubbed the #FightForGoodTour. In the process, he skillfully deployed social media and video to raise awareness about the Army’s ongoing battle against poverty.

The effort received much media attention. The tour was featured in a four-part series on and The Huffington Post, picked up by local news outlets including CBS Philly, WAVE 3 News Louisville and ABC 12 WISN in Milwaukee, and finished with a live in-studio appearance on Mario Armstrong’s “Never Settle Show” in Times Square.

Strub is also the chief executive officer for I Am Here, LLC, a social media consultation agency focused on meaningful, individualized, in-person visits with nonprofits and other businesses around the United States.