May 12-14, 2020
Marriott Marquis Atlanta

Doug Busk

Vice President of Enterprise Communications
Emory University
Doug Busk Coca-Cola

A serial marketing communications innovator, throughout his career Doug has transformed the way global brands connect with their clients and consumers.

Doug’s highlight reel includes:
• The nation’s first SMS-based cross-carrier charitable donation mechanism – 2005
• First pan-media interactive TV platform (mobile web and SMS) for NBC-Universal – 2007
• Landmark political mobile marketing strategy for the Obama presidential campaign – 2008
• Based on that work, co-founded Revolution Messaging, which has powered multiple political- and cause-related campaigns, including the digital, social, and mobile efforts of the 2016 Bernie Sanders for President campaign – 2009
• Industry-leading mobile-commerce deployment via multiple vehicles (NFC, SMS, app) across several geographies at The Coca-Cola Company – 2011
• Board-sponsored deployment of global social media network deployed over the span of 6 months and connecting over 2,000 Coca-Cola marketers worldwide – 2013
• Tripled reader engagement, actions, and impressions leading corporate brand publishing network Coca-Cola Journey, growing its global presence from 4 countries to 100 – 2017

Specialties: Mobile product development; digital marketing strategy; technology best practice creation and implementation; deep understanding of social media network, methods, and models; extensive experience across mobile technology and ecosystem, including carrier, OEM, and supporting technology business models; informed vision of mobile commerce, location-based services, and app capabilities; marketing and advertising techniques; extensive platform provider knowledge in order to engage in vendor or partner relationships; agency management and coordination; product management and development; cross-functional leadership; extensive industry group participation

 

Social Media Tip:

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