Talent Marketing Digital Content Strategy Lead
Jamie Dorrough has increased Capital One’s social brand presence, and in only two years, has built its talent marketing digital and social strategy—creating a steady digital brand presence on a number of platforms.
Dorrough uses six content pillars to advance Capital One’s careers storytelling. She has seen the power of associate storytelling in driving engagement, and it has become a linchpin of Capital One’s overarching Talent Brand strategy.
Dorrough’s extensive library of stories, told from the first-person associate perspective, helps prospective candidates get an authentic look at what it’s like to be a Capital One associate.
With her leading the charge, Capital One’s video storytelling has driven engagement rates as high as 400% over its benchmark. Dorrough has also increased Capital One’s social brand presence, successfully launching a Careers channel on Instagram, and has initiated its #LifeAtCapitalOne associate engagement strategy, which powers demand from associates to become “Capital One famous.”
Dorrough got started at the “What’s in your wallet?” brand in 2010, working as a brand relationship manager. She subsequently held two other positions before assuming her current post in August 2016.