Social Media Specialist
Cystic Fibrosis Foundation
Katrina Kuhn has helped the Cystic Fibrosis Foundation amplify its social engagement and create a welcoming atmosphere that showcases everyday triumphs and tackles conversations that lessen the burden of isolation. In 2016, she launched a beloved Instagram takeover series resulting in 58 posts and earning 20,220 engagements, as well as the #CFirl hashtag inspiring 1,837 community driven posts. Her stewardship has resulted in 209% growth of the Instagram community alone in 2016 and an average of 75.6% growth across all foundation social media platforms.
Most importantly, it has strengthened the foundation’s ties and relationships with members of the community, especially people with CF, who inspire the foundation’s passion and drive its work every day. It is comments like the following that remind the foundation of its mission, and Kuhn’s passion that continues to inspire them: “@cf_foundation I’m grateful for every breath and the people supporting CF every day.” – kimtacular, adult with CF. “I’m crying…because it means so much to have your organization hear our story… really hear our story, then do so much to give us voice… – Michelle Patrovani, mother of two young men with CF.