Head of Social Media
Lewis Bertolucci has been a driving force behind Humana’s success in the past two years. Under his leadership, he has helped grow Humana’s social media presence with a 444% increase in impressions (761 million), a 122% increase in engagement (12.8 million) and a 10-times increase in paid social investment year over year.
In addition, Bertolucci has showcased innovation by being first in industry with 360-degree video (Facebook & YouTube), Facebook Canvas Ads, Facebook Live, Facebook Live Q&A and Snapchat filters (as part of Humana’s sponsorships with 5ks and Taste of Chicago).
Telling his brand’s story has also been integral to Bertolucci’s approach. In the past two years, he’s brought to life Humana’s Employee Advocacy program, which has been recognized as one of the best nationally (mentioned in Forbes, Inc., Social Media Today and Ad Age). The program has registered 3,000 employees and has an estimated 2016 earned media savings of $1.2 million that will generate 77 million+ branded impressions by the end of the year.
In addition, video has played a key role in Humana’s brand story via social, garnering more than 49.1 million total views. Its best performing videos touted 38% and 55%+ engagements (benchmarks indicate 18-20% is “very good”). In the past two years, under Bertolucci’s leadership, the team has won numerous awards: PR Daily Digital & Social Media Award Winner for Executive Comms, Overall Healthcare category, Internal Collaboration & Multimedia Campaign. The team has also won the 2016 SABRE Awards for Sponsorships (Senior Skip Day) and Best Age-Targeted – Pro Award presented by Chief Marketer.